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15 AdSense Facts & Stats You Wouldn’t Have Ever Found

01/09/2017
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  1. Google launched its AdSense program, initially named content targeting advertising in March 2003.
  2. AdSense is a free, simple way to make money by placing ads on your website.
  3. Google sells your advertising space for you.
  4. Google doesn’t allow you to open Google ads in a new browser window.
  5. AdSense Earning = Impression-count x Click-through-rate x Cost-per-click x smart-pricing-factor.
  6. CTR can range from 0.1% to 30%, but most commonly around 1% to 10%.
  7. Google AdSense customer support doesn’t have a telephone number.
  8. Reports on impressions and clicks are usually updated every fifteen to thirty minutes.
  9. CPM ads can be either text or image ads and are always site-targeted.
  10. The AdSense crawler is different from the Google crawler.
  11. You can put up to 3 AdSense units on a page.
  12. On 2015 earnings from AdSense was $15 billion which represents around 23% of Google’s revenue.
  13. Publishers receive 68% of the revenue and Google 32%.
  14. The cost per click calculation is based on an auction type system.
  15. AdSense besides content web sites is also available for games, videos, mobiles and search products.
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