Earlier this year at Google Marketing Next, Google announced the ability to use fast-loading AMP landing pages for advertisers’ search text ads.
And, now, starting in two weeks, it will get rolled out to all AdWords advertisers globally, giving them an opportunity to create a seamless browsing experience for their potential customers.
Through a post on AdWords official blog, Google said that “We know that a better landing page experience results in a better ad experience—that’s why your landing page experience is such an important factor in how Google determines ad rank and pricing. By directing your search ad clicks to AMP landing pages, you can create the super-fast and delightful mobile experience that consumers expect.”
To see the percentage of clicks that go to invalid AMP pages, advertisers can visit the “Landing Pages” page in the new AdWords experience.
They can then work with their webmaster to ensure their and landing pages comply with AMP guidelines and fix potential issues.
AMP landing pages for search text ads will be available for all mobile clicks; caching will initially be available for the Chrome browser on Android and support for additional mobile browsers will be rolled out in the coming weeks.