As hundreds of thousands of advertisers already using call-only ads to generate more phone calls from mobile search, AdWords has introduced upgrades to call-only ads. And, yes, it got started with the launch of ad extensions.
Previously, call-only ads did not display these ad extensions, but now these will be eligible for three extension types.
Here are the three extensions for call-only ads rolled out to all advertisers:
- Location extensions – highlight information about your nearby business locations for customers who want to visit your store in person.
- Callout extensions – promote unique offers and benefits, such as 24-hour call center service.
- Structured snippets – provide more specific details about your products and services using predefined headers like “Destinations” and “Types”. For example, a rental car company might list various car classes like sedans, hybrids and SUVs.