15 Stats To Find & Get More Out Of AdWords



  1. Google owns the world’s largest online display advertising network.
  2. Google advertising revenue for 2016 is $79.4 billion.
  3. Google’s display campaigns reach 80% of global internet users.
  4. Google owns 71% of the search market share.
  5. 97% of Google’s total revenue comes from advertising.
  6. Google takes up 33% of global digital ad revenue.
  7. The top 3 paid ad spots get 41% of the clicks on the page.
  8. Businesses make an average of $2 in revenue for every $1 they spend on AdWords.
  9. The average click-through-rate for a Google ad is 3.16%.
  10. 33% of all Google search clicks are generated through mobile.
  11. 72% of AdWords marketers plan to increase their PPC budgets.
  12. 70% of mobile searchers call a business directly from Google Search.
  13. The Google Display Network serves 180 billion impressions each month.
  14. 6% of Global Google search Ad clicks that come from the desktop.
  15. AdWords offers a variety of advertisement formats in terms of videos, images and text.
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