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9 Stats Amplifying Search Engine Marketing in 2018



  1. 83% of search query paths begin with an unbranded term.
  2. 60% of all organic clicks go to the top 3 search results.
  3. 70% of the links search users clicks on are organic.
  4. 93% of online experiences begin with a search engine.
  5. Search is the No. 1 driver of traffic to content sites, beating social media by more than 300%.
  6. Social ads accounted for three-quarters of clicks and 71% of spend.
  7. Click-throughs on search ads were more than 3X times higher than social and display.
  8. Total spend on mobile app install ads increased 155% year-over-year (YOY).
  9. Investment in mobile app ads drives 196% increase in installs.
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