9 Superb Omnichannel Stats A Marketer Should Know

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  1. Campaigns integrating 4 or more digital channels will outperform single- or dual-channel campaigns by 300%.
  2. 87% of customers think brands need to put more effort into providing a seamless experience.
  3. 77% of strong omnichannel companies store customer data across channels, compared to 48% for weak omnichannel companies.
  4. 55% of companies have no cross-channel strategy in place.
  5. 90% of customers expect consistent interactions across channels.
  6. 64% of marketers cite lack of resources and investment as their top barrier to omnichannel marketing.
  7. 14% of organizations say they are currently running coordinated marketing campaigns across all channels.
  8. 51% of marketers can’t react to new channels, devices, trends or competitors using their current tech.
  9. 50% of shoppers expect that they will be able to make a purchase online and pick up in-store.
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