As the year end has arrived, we’ve decided to take a look back at some of DSIM’s most-read articles throughout the year 2017.
And, so have presented here the 47 most popular articles DSIM featured this year; browse the list:
Google has released several new AdWords features throughout 2017 which are in fact new ways for advertisers to bump up their campaigns. Yet, here in this post we’ll talk about the 4 latest and super-useful AdWords features offered to help advertisers perk up the performance of their paid search campaigns.
Google provides advertisers a range of ‘Ad Extensions’ to help increase ad rank and click-through rate. These extensions can help your ad be clear and direct users to significant content on your website. In this post, we have discussed the different types of ad extensions for more information about your business.
Every marketer needs verified tips to advance click through rates, quality score and conversions. Here, in this article we’ll talk about chosen 5 hacks to make your AdWords Advert copy great. Let’s take a look at them and learn how to write PPC ads that get clicked more & more.
To know how successful your PPC Campaigns are, you use KPIs. And, when you measure your performance appropriately, you wind up plainly ready to exhibit your return for money invested. So, let’s dig into know exactly which KPIs to use.
For search marketers, there is dependably a need of finding better approaches to get their clients the most traffic and visibility on the foremost search engines.
There are various blogs and websites where they can go to absorb knowledge, learn and drive towards expertise and abilities in PPC. There are a number of PPC blogs or forums written by best search marketing authorities and there you could go and learn. So, explore them, get info and use it to create campaigns producing good results.
Choosing the right set of keywords can save you against wasting your budget and help you getting the most out of your Google AdWords campaign. Here we sort through the clutter and pull out top 25 most expensive keywords along with their average CPC in 2017.
Similar to rest in digital marketing the paid search advertising is a regularly changing landscape and it’s difficult to catch up dependably on what’s new. So, we have made here a quick list of probably the most critical changes to Google AdWords in the year and need you to put them to use immediately.
AdWords has witnessed plenty of changes in recent years to ensure that you get best of the results from your campaign. Google AdWords is constantly upgrading and introducing new features so that you can run an effective campaign and take your business to the next level. In this article, we will discuss 4 Major new AdWords Features that were introduced in 2016 and are live now. So, read on to know that how you can incorporate these and earn benefits.
A Google AdWords campaign assures instant traffic to your website against the investment you’ve made on running the campaign. One of the most trusted ways of bringing traffic is by running an AdWords campaign. But one needs to be an active participant and set the strategies right to improve the results of the campaign. It is essential to have a well-executed AdWords Search Campaign to take your business to next level.
We have gathered 11 strategies in this article that you can put into action to effectively increase the performance of your Ad campaign.
Do you know today affiliate program is one of the best sources to make online income in India?
Yes, India as one of the biggest marketing hubs in the world has extraordinary potential, cheap payouts with less investment, free advertisement conveniences to a large group of audience and so becomes one of the finest resources Affiliates can further consider.
Take a look at the names listed below as India’s top & best Affiliate programs, bookmark them and use them to make a big deal out of your Affiliate works.
In Affiliate marketing, all you do is classify a product, sign up to its affiliate program, promote it, make sales and get paid commissions. It is a profitable online business; one of the ways people make money online without ever going through product creation and all that it involves. It’s simple to get started with affiliate marketing on the Internet and at the same time, you are more likely to make mistakes. Here is a list of 7 common mistakes made by affiliate marketers.
Blogging is one of the best ways to stay connected with the world, it lets you do whatever you want to like share your experience or promote your business.
Are you looking out for free blogging tools to improve the blogging experience of the blog you are launching? If you are, then we are here to help you find out the tools with which you can optimize your content.
We have brought up 13 blogging tools that you should use if you are thinking of starting your own blog.
These tools effectively enhance your blogging efforts from helping you find out a blogging platform to measure your blog performance.
Are you struggling to attract visitors to your website and take an action? Getting visitors to do what you want them to do is no less than herding cats. If you want to make this task easier, then you need to include a compelling call-to-action.
With a call-to-action button you guide your visitor to what do next. You should keep your CTA at a right place, so that it instantly grabs the attention of the visitor.
In this article, we have gathered 9 examples of pages with effective call-to action that work, so that you can learn what worked well for these brands.
At times, it turns out to be truly hard to concoct a single content idea and even you get this; a single good idea every now & again is not enough as you have to think for several.
You frequently battle and put in hours just to think of a handful of mediocre content ideas and so, to bring you at ease we have brought this post highlighting 10 powerful tools to discover incredible content ideas…..quickly.
Getting it totally in head; yes that Friday Feeling, it’s time to share a couple of best posts on content marketing, published on DSIM’s blog. Today’s roundup is a collection of practiced tips and tricks on the best way to pull in, acquire and retain important audiences for your brand with Content Marketing. So, which are your top picks amongst all, share them in the comments below!
Are you getting high engagement rates on social media? The most effective way to get higher engagement on various social media platforms is by creating visually appealing content.
So, if you want to improve your content and drive more traffic through it on social media, then you must give your content a visual boost.
To have better indulgent of how content drives business goals at different levels, marketers push harder to measure content at contact points all through the customer journey.
When considering the master plan, it can be tricky to speak to the adequacy of your content marketing program.
Regardless of whether your next standard analytics strategy is occurring right now, coming month, or next year, the accompanying 5 considerations should be priority when you and your company think about content marketing KPIs & metrics. Consider each point and give yourself the answers as well.
Your landing page is there to push every visitor the correct way. This, in turn, should help boost your conversion rates, converting cold traffic into hot leads.
And, when your landing page is not converting or possibly, not converting as much as you hoped, you need to work on it.
If your goal is to gain the maximum amount of profit from your business, then you need to enhance your conversion. And, it’s time to change your strategies.
Split test is the great way to improve your performance. It is the best answer for optimizing your site’s performance.
Let’s find out what is split testing and ways to boost your conversion rates and poor performance.
Conversion Rate Optimization (CRO) is important and there are several reasons why you should look after it.
A high conversion rate implies a superior return on ROI and furthermore, it is significantly more financially savvy to convert your higher percent of visitors rather than attracting more.
Regardless of how well-designed and planned your website is and regardless of how many visitors you’re converting into users, it’s probable you could make the conversion process better and easier.
So, here are 6 ways a b2b website can produce higher conversion rates; let’s have a look.
We all are using tools to make our professional lives work easier. These are effectively accessible, reasonable and enable us to work more productively, gain insights, analytics or make reporting much more simple and easy. For digital agency, tools are lifeline as performing their extensive tasks i.e. collecting all data, organizing it, creating charts and reports every day for customers.
So, now create reports fast and easily for different clients with different KPIs and reduce the amount of time you spend collecting data and reports. In this article, you’ll find 11 tools that every digital marketing agency should be aware of.
It is obvious to find AdWords at the forefront of every PPC plan, but there are other alternatives as well you should look for getting results.
The post here shows a short overview of other networks that can be added to your PPC mix to drive qualified traffic and results. We have chosen 9.
Email is still most effective ways to communicate with your audiences, and it is still evolving. This isn’t going to change in 2018.
According to reports, Gmail alone has 1 billion users worldwide, and The Radicati Group forecasts that there will be 3 billion email users worldwide by 2020.
It can yield the highest ROI of all your marketing channels. Keeping up-to-date on email marketing best practices allows you to constantly improve your program and acquire a growing ROI.
Emails are crazy and fill in as a great way to reach potential customers, giving them the right information at the right time. And, now, it’s time to find the best working drip email tool for you, to send out emails automatically on a schedule. There are many and here you can find in some of the best.
More than 205 billion emails are sent out every day and as per the studies people prefer to communicate through emails only. But still if they are unsubscribing you, then you need to know where you are going wrong?
To make you aware with the things that you may have been doing wrong, we have compiled up different reasons in this article that why are your subscribers opting out of your list.
Are you using Instagram Ads to reach your target audience? Instagram has 600 million monthly active users and 300 million daily active users in 2016. So, Instagram is already a huge market, if you’re still not using it for marketing your brand, then the right time to start is now.
More and more marketers are realizing the value of this platform for advertising. And, the best way to start the Instagram marketing campaign for your own brand is to know that what types of ads worked on Instagram.
In this article, we have brought up 9 examples of Instagram ads we adore and you would too. So, let’s take a look.
Now that Instagram has over 600 million users, but still many brands tend to ignore this potential platform when it comes to generating sales.
Instagram has gained much popularity and has become one of the most used platforms in just 7 years.
Visual content brings higher engagement rate, but if you are still not using it for marketing your brand, then you are missing out on a large group of audience.
It’s the time you start realizing the value of the platform and kick-start your sales by running campaigns.
Here are 7 tips for using Instagram to grow your sales.
Have you heard of Google Tag Manager?
If you’ve never heard of Google Tag Manager (GTM), you are undoubtedly missing lots of advantages. We’ll talk about the benefits later on; let’s first know what it is. Here are 7 lesser-known features of Google Tag Manager, inspiring you to weigh in.
Data visualization has become an integral part of your content strategy. Whether you’re writing a blog post, making a presentation, or working on a full-length report, using data is a must.
It helps enhance your views by making your writing more convincing. It helps provide support for your statements. When data is present in your content, it’s more credible and reliable.
Here, we’ve rounded up 9 best data visualization tools available on the web.
Loading speed is important to a website’s success.
Most of the visitors coming to a site are willing to wait for a few seconds for your website to load and when they experience problem, they escape out.
Additionally, the search engine Google includes your loading speed in its search algorithms. So, the faster your site is, the better your ranking would be.
Here, in this post, we’ll talk about 6 WordPress Plugins to help you handle slow loading site disaster. Take a look.
Business listing sites are very useful for branding and backlinking. These sites have a huge traffic on a daily basis and it can be beneficial for your business.
You need to submit your business information to related directories. This can be a great source of leads, consumer reviews and referral websites. And, it is also important to engage and advertise your consumers where they want to be.
As an additional bonus, listing your small business on these sites can have a positive effect on your place in search engine results.
To ensure your business is established, here are the top 13 places it should mark its presence on.
Google is on a task to offer its users the best search result.
It gives its users access to exact information, exclusive content and the best writers. And for offering the better results, Google updated its algorithms time-to-time to improve the quality of its search results.
So, with new algorithm update, your site might be penalized if you’re making some mistakes in SEO.
There are many reasons for why Google can penalize your website but some of them are most important.
Here, you’ll find 17 reasons or mistakes which impose Google to penalize your website.
On the off chance that you need to increase your search engine rankings, you have to get your posts search engine optimized.
The optimization process becomes really important and somewhat tricky when there is Google using almost 200 ranking factors to rank a site in the SERPs.
And, so, there are quite a few things you can’t just do manually.
To help you with this, there are a plenty of important and popular WordPress SEO plugins. Let’s find the one for your SEO-unfed blog and get higher search traffic.
The internet has become a really significant part of our day-to-day life. It has made our life so much convenient and better by providing the ease of doing and learning nearly everything by just sitting at home.
As of today, you will find several wonderful websites that have everything we need to acquainted with and absorb. But sometimes it could be a bit challenging to know every one of them.
Here are some of the utmost useful websites across the web that you possibly will not be aware of. Most of them will solve at least one of your problems well and they all have really simple website URLs that you can learn by heart so saving you a tour to Google.
Here is the mixed list of unexplored Valuable websites updated daily.
The whole sole reason behind creating the website is to get conversions, as the interest in conversion rate optimization has increased at a very fast pace.
You must be putting tons of efforts to maximize your website conversions, but are they where they should be?
It becomes very frustrating when plenty of visitors are coming your way but not converting. In this post, we will talk about the 8 reasons that could be disrupting the process and turning your visitors away.\
Search Engine Optimization (SEO) can greatly help you increase traffic, improve your search rankings and overall make your site more successful.
It is a field that is constantly changing and evolving over time. Many tactics and strategies that used to work are no longer up to work in today’s online world.
No one can absolutely deny the power of quality and natural backlinks.
The methodology is a key to effective online business; checking backlinks of your site and competitors’ sites as well.
There are several finest tools like SEMrush and Majestic for pros, yet for beginners we have offered a list of chosen link analysis tools that have all what you need and are easy on the pocket too.
So, try these smart & awesome tools to monitor backlinks of your website.
The ranking factors on Pinterest relate more to engagement metrics and social shares than backlinks and technical SEO, yet these are natural byproducts of great content. Again, we in the SEO industry should know all about that.
There are some imperative refinements on Pinterest too and here you need to understand the way search results are ranked and what exactly forms the great content.
Below are 9 tips to set your Pinterest endeavors up for SEO success.
If you have a business you can’t overlook the information that appears online about you or your company.
And, it’s important to monitor your online reputation. Gaining the trust of clients will make or break your company.
Online reputation management can help you create or maintain the image that you want for your business. Just make sure you have the right methods and tools to use for a more precise and appropriate way of getting the results.
Here a list of important tools to help you monitor your Online Reputation Management (ORM)
The most important fundamental aspect of online marketing is SEO. And, one of the vital areas you need to focus in it is On-Page SEO.
On-Page SEO comprises of all the internal elements of your website which are optimized to make it more search-engine friendly.
In this article, we have gathered up the main factors that you need to keep in mind and lay emphasis on while doing On-Page SEO of your website.
The most imperative part of advertising is to know your audience and enthrall them with your well-written storytelling.
And, as the year end has arrived, we have brought here a few chosen campaigns embracing superb storytelling. Here is the 2017 most watched YouTube Ads list and you’ll recognize many of the spots as these were magnificent hit amongst the viewers.
The list of all the 10 spots along with their global view counts for the year 2017.
Instagram has turned into a capable marketing platform for business owners all over the place and with the correct tools; it winds up noticeably simpler to get the outcomes that you need.
Also, along these lines, here we’ve assembled a first-class toolbox of Instagram applications that will help you drive more clients to your online store. How about we get into it.
Social Media Marketing these days is not easy and so, marketers need strategies that stand out.
Here, in this post, we have listed a few best brands showing unsullied growth backed by their unusual social media campaigns.
Take a look at the entire list featuring 6 best social media marketing examples and find some clever campaigns and ideas to use in your own business.
YouTube’s pre-roll videos are one of the most effective ways to target audience, increase brand awareness and drive traffic to your website.
The advertiser pays only for the ads when the user decided not to SKIP the advertisement.
Research has revealed that up to 94% of YouTube’s pre-roll videos are “skipped” after just 5 seconds.
When trying to figure out how to stand out amongst every second 6,000 tweets shared on Twitter, analytics can help you find a way. Yes, by helping you determine the type of tweets that do better as compared to others.
On finding upon the right set of analytics tools, it becomes easier to pick up followers at sound rate alongside getting higher engagement rate.
So, let’s take a look at the below presented list of 10 best and free Twitter analytics tools.
Would you like to know what’s hot and what’s not when discussing Twitter etiquettes?
Really, we all slip on social platforms; yet time and again making mistakes on these can negatively affect brands and prevent audiences from perpetually getting to be customers.
Here, in this article we’ll talk about 5 biggest mistakes, you should avoid making on Twitter.
You need to keep your Ad Agencies Twitter handle creative and active. It just shouldn’t be a jumbled up account with some random links and PR announcements rather it should reflect the personality of your Ad Agency.
We have collected here 9 Ad Agencies that you need to follow on Twitter, so that you can learn and get inspired and take your brand’s tweets to next level.