You would be thinking that Google Analytics is no more relevant just because they’ve removed essential keyword data.
But, it’s still one of the most useful SEO tracking tools out there. Millions of relevant data can be accessed from the platform in no time.
You can utilize the data to find ample insights which can help you in optimizing your site for boosting search traffic.
But, at the same, you need to understand which reports will be appropriate to run.
With this article, we are providing you 8 simple and effectual SEO hacks in Google Analytics to get the best traffic to your website.
- 1) Make a custom SEO dashboard or alert
- 2) Get higher rank for your underperforming pages
- 3) Increase opportunities for keeping eye on referral traffic
- 4) Annotations permit to find what’s working and what isn’t
- 5) Filter traffic over to best & frequent converting pages
- 6) Restore leaking pages to match search intent in a better way
- 7) Make a profile filter to get added keywords
- 8) Improve engagement by optimizing landing page reports
- Watch DSIM Trainees Celebrating Last Day of Batch
1) Make a custom SEO dashboard or alert
Google constantly refines its algorithms, so there could be the possibilities of search traffic fluctuations.
This activity will probably affect your site now and then.
As such, it would be great to remain updated, so that you can have a game plan to reverse any crash from an update.
Now, you can create a custom alert in Google Analytics allowing you to take action if there are any unconventional and precipitous changes in your Analytics report.
For instance, if you are seeing a heavy fall in search traffic which has apparently come out of the left field, creating an alert would help in analyzing the changes.
For creating a custom alert in Google Analytics, select “Admin” show in the taskbar.
Now, click on “Custom Alerts.”
Then, select the “NEW ALERT”.
Once you’ve accomplished this, build up your settings to match the image given below. Then, click “Save Alert.”
You have a choice to create a custom SEO dashboard, which will be equally helpful as custom alerts.
A custom SEO dashboard provides a little overview of imperative SEO stats.
If you are analyzing numerous SEO reports, a custom dashboard will help you in saving lots of time.
Everything can be accommodated in one place and you won’t have to wander for any information.
That’s how you will be able to spend more utilizing SEO hack in this article rather than searching the data and analyzing them.
Let’s see an example of custom dashboard-
You can either make your new custom SEO dashboard or import the existing one to make it customized.
If you are looking for an existing SEO dashboard, just import it here-
Now, you should focus on undercover SEO aspects.
2) Get higher rank for your underperforming pages
It is getting harder and harder to create a right content. One has to spend a long time in creating a perfect piece of the 500 words draft.
A blogger survey reveals that bloggers spending more time on creating the content than before.
Data show that some bloggers are even taking more than six hours in writing one post.
When you are spending six hours on a post, the numbers of articles created will definitely be low. But, the brighter part is that you don’t to create numbers of new content to enhance SEO results.
Just a few days before, Unbounce paused a recently published content for a period of two weeks.
In that time, they checked their all old contents and improved them. The results?
Following was the result-
“275% more conversions from their top 17 highest traffic posts.”
That’s really a big thing. Now, you need not spend a long time on each post for improving results.
If you are intended to acquire best results for your older, underperforming pages, keep your eyes on the low-hanging fruit.
Here is how:
Log in your Google Analytics account and find the “Search Console” button under “Acquisition.”
Important to know that you must have Search Console integrated before you can view any information.
Now, search “Queries” in the “Search Console” section. You will find a Search Queries Report.
Most of the queries will be “not provided” like. But, the rest of high traffic search queries will show up right under that.
On the far right side, you will be able to see your pages ranking as per the nature of search queries.
It’s proclaimed that page one on SERP would get more clicks than listed on page 2, 3, 4, and further.
It’s a general perception among searchers that page one result is usually high in quality and information and better than other pages.
That is the job of Google, isn’t it? Well, kind of.
It could be possible that other pages result might not be as valuable as page one, but they can be relevant enough for some reasons.
Page 2 or 3 results can also be potentially valuable and promising as well.
To start, click on “advanced” option. Now, set the “Average Position” to greater than “10.”
Save the results, and you’ll be able to see all of your low-hanging fruit in one place. On the left, clicks are low.
Saving the results will enable you to see all of your low-hanging results in one place. On the left, you can see clicks which are low.
But, on the right, you will have your real reward: a couple of impressions. Your actual jackpot!
These impressions will ensure you to get a good amount of traffic if your positions were higher.
Now, you will be able to find your underperforming pages and take the desired action.
In the next step, optimize these pages to get a higher ranking by enhancing your URL structure, executing the “Skyscraper Technique,” and more. You can also check referral traffic.
3) Increase opportunities for keeping eye on referral traffic
If your website has already some referral traffic, it would be better to check links in order to use for link-building opportunities.
For instance, if any author has linked to your blog post, reach out to him and ask for an additional link to your page, too.
You can ask him or her if that author can add your link to a roundup post to get more referral traffic.
But, you can get more traffic from other ideas.
You can also ask the author for writing a guest post on their blog, or vice-versa.
You can also use traffic data for building lasting relationships.
If you want to see your referral traffic report, find it in “Acquisition”. After that click on “referrals” present in “All Traffic” tab.
You can also use annotations for knowing what’s working and what’s not.
4) Annotations permit to find what’s working and what isn’t
SEO management tools are undoubtedly great, by why to spend money when Google Analytics already provides free annotations.
Annotation creation is as simple as a click of a button.
If you utilize the annotations, they can be updated and your team will always know what’s happening around.
For instance, annotate a piece which has image alt tags.
Annotate a newly added blog post.
Annotate the page which has been updated with keywords.
Your clients will appraise this step as to find updates, they have to log in Google Analytics and check annotations.
Now, they don’t need to send a message you with any questions and this will save their time as well.
If you leave annotations, it will keep you updated what’s working for SEO and what’s not.
You can optimize the changes made to the page by you and it impacts on traffic in that period.
For instance, if you link your page, you should annotate the date.
Then, if your traffic increases, you can view which links were added and when you did that.
This will help you in replicating your successful SEO steps for other clients or pages.
Right from this point, you can filter traffic over to your topmost converting pages.
5) Filter traffic over to best & frequent converting pages
The key end goal of SEO is to turn leads into clients/customers.
What would be the easiest method to get people to convert? Take them to those converting pages.
The most difficult part of the hack is to find out which of the pages are being converted quickly.
If people are in process of converting on your website, take them to flow through it with restricted pages or clever links.
But the conversion of people are organic, you need to see how.
For this, move to the “Conversions” section in Google Analytics. Then, see under “Goals”, click on “Reverse Goal Path”.
This tool defines its name with its performance. With this, you will be able to see the steps any user took online before visiting your page.
Then their every step taken forms a path, which later Google Analytics ranks by checking the people’s frequency that chooses the same path.
It should appear something like this:
Thank-You confirmation pages will appear in the leftmost side. Then purchase pages or intake forms will also appear right next to that on the right.
On the far right, there will be landing pages and the pages which sent people to them to get converted will appear.
Now you know that what are these pages, send more people for more conversions.
Integrate those top performing pages with some CTAs and internal links.
That’s it. Now, repair any broken link to improve search intent.
6) Restore leaking pages to match search intent in a better way
Bounce rates of the site aren’t enough to tell what’s going on.
Comparison of two sites could be mysterious. Bounce rates of the blog will definitely be lower than commercially successful sites.
And data lies. A lot.
You need to explore deeply as to understand the exact reference of all the numbers.
Getting a page to be ranked higher is great.
But, not if those people are still around. They will only go to do if they subscribe, opt-in, etc.
That’s why you need to know which of your high-ranking pages are great at bringing in search traffic, but bad at turning visitors into leads.
This is why, you need to know which high-ranking pages are great to bring in search traffic, but it could be negative in turning visitors into leads.
Go to the “Behavior” section in Google Analytics. Then, go to “Site Content,” click “All Pages.”
Now, click on “advanced” and select “Source / Medium” and type in “Google / organic.”
The aim of the hack is to look at the high ranking pages exclusively from Google. And also, paid campaigns and referrals are nowhere in the results.
Sort out results by views. On the rightmost side, you can see the true “Bounce Rate” and “%Exit.”
Blog post search traffic will probably have a high bounce rate. On these pages, you get some traffic from people who are interested in a certain topic, but not you as a brand.
Bounce rate on blog search traffic probably will be high.
On these pages, you can find some traffic from users who are interested in a particular topic, but not you as a brand.
That’s not strange, and these pages aren’t a big problem.
It means that something is not good for your page. The content available on it doesn’t match the intent of searches.
It’s either irrelevant or outdated or mobile-friendly, or too short.
There are countless possibilities. Run some tests, do some changes, and work to check and improve these pages.
After that, make a profile filter to help you discover some additional keywords.
7) Make a profile filter to get added keywords
Google Analytics provides Queries report which will help you to see the performance of your site for some particular keywords in the search.
But loads of queries are collected together. You will not get complete information on additional keywords.
There isn’t a single solution to find additional keywords in Google Analytics, but you can find out some more information by creating a profile filter.
There is more solution to find additional keywords in Google Analytics. But, a profile filter can get some more information.
Profile filters can only be used for new visits rather than historical data.
Click on “Admin” to make a profile filter in the left taskbar. Then click “Filters” in the “View” column.
Next, click “ADD FILTER.”
After that, make a filter by relating your selections to the ones available in the image-
This filter enables Google Analytics to validate a filter to a search term which matches the additional keywords.
Lastly, work on improving engagement by optimizing your landing page reports.
8) Improve engagement by optimizing landing page reports
You can optimize organic landing pages, especially the first pages where your natural visitors appear from SERPs.
This report will help you in checking whether there are any problems with organic landing pages which keep users from steering to other pages.
You can find the report for organic landing pages by reaching “Acquisition.” In “Search Console”, find the “Landing Pages” selection.
Analysis of your organic landing pages report, you can see an apparent map of exactly how your visitors interacting with your site.
You can also find their navigation and flow through it.
Now Google considers engagement signals as one of ranking factors, so if you closely watch user’s engagement, it will help you in increasing search engine rankings.
For instance, Google intimates some traffic towards your web page with high bounce rate and low average time on page, it will be understood that organic visitors aren’t getting the desired information from your site.
No matter if they are.
To make sure that search rankings are accurate, you’ve got to keep an eye on all of these metrics and improve them so that engagement doesn’t take a dive.
To confirm exact search engine rankings, you need to keep eyes on all of these metrics and improve them in order
These simple and effectual hacks of Google Analytics would be pivotal in increasing organic search rankings for websites. It will also help in bringing organic visitors towards the site.