Pinterest is one of the most profitable social media ad platforms offering great values to the hopes of business.
Last year, Pinterest tested its Shopping Ads amongst a small retailer group and now, is bringing the feature to hundreds more.
The growth of Pinterest as a shopping platform has been remarkable and people (Pinterest users) love to shop from here. According to the company, 90% of the users shop through the platform and this should imperatively be noted by potential marketers in order to promote their brands through the ad platform.
70% of Pinterest users use this platform for searching new products. The social media platform already has a large number of existing audiences that are ready to buy the products.
These stats could be a new ray of hope for marketers which are not on Pinterest. One can use new tested Pinterest shopping ads to increase their business volumes. Become a Pinterest marketer to promote your products and services globally.
The expansion of shopping ads makes businesses able to change their “online product catalog” into visual ads or better say “shop-able pins” which let users enjoy their shopping experience.
The ads automatically pull products from an on-going product feed, so brands and businesses can expand their advertising on Pinterest, without facing hassles.
The team of social media is testing new ad cues and that are expected to be pivotal in taking the users to wishfully click the “payment” button.
The image here shows two of the new ad units in testing; one displaying multiple angles of the same product while other showing shots collocated against lifestyle imagery.
How to begin with?
To use shopping ads on Pinterest, businesses need to fill out this form and then, Pinterest will contact them telling the next steps. Marketers can also use Pinterest’s marketing partners 4C and Kenshoo to set up the shopping ads.