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15 Statistics About B2B Social Media Usage



  1. 83% of B2B marketers use social media and making it the most common B2B marketing tactic.
  2. 54% of B2B marketers said they’ve generated leads from social media.
  3. The average B2B Company is on 6 social media networks.
  4. 80% of all B2B social media leads come from LinkedIn.
  5. 55% of B2B buyers say they search for product/vendor information on social media.
  6. 57% of purchase decisions are made before a customer ever talks to a supplier.
  7. 78% of companies now say they have dedicated social media teams.
  8. LinkedIn users are 4X more likely to visit your website than Facebook users are.
  9. 77% of B2B marketers use Twitter to distribute content.
  10. B2B marketers rate Twitter as the third most effective social media platform.
  11. 73% of B2B marketers say video definitely impacts ROI.
  12. 70% of B2B marketers plan to spend more time on YouTube next year.
  13. 26% of B2B marketers use SlideShare to distribute content.
  14. Social media will grow to 24% of marketing budgets within five years.
  15. 32% of B2B marketers used paid ads on social media as part of their marketing strategy.
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