The Bing Ads platform has a ton to offer, including numerous great new features. These features not only help you be unbeaten, also stir you give increased attention to Bing Ads.
In this post, we will talk about 5 new Bing Ads releases to enable you to keep your campaigns advanced and running effortlessly. Here we go-
- Dynamic Search Ads
- 1. Update on Conversion Tracking
- 2. In-market Audiences
- 3) Local Inventory Ads
- 4. Bing Ads Fans
- Watch DSIM Trainees Celebrating Last Day of Batch
What are Dynamic Search Ads?
Dynamic search ads automatically target relevant search queries based on the content of your website and are dynamically created to respond to these search queries.
Using Bing’s Dynamic Search Ads, you can:
Create targeted and relevant ads automatically: New, dynamically-created ads for every search query based on website content, or specific pages or categories of a website.
- Reduces workload: No need to maintain keyword lists, manage bids, or update and customize ad titles.
- Find missed opportunities: Automatically adapt to new queries to drive additional conversions.
A good option for:
- Advertisers who have a large catalog of web pages and a changing mix of products, making it difficult to manage search ads for each product.
- Advertisers who are not familiar with search advertising, but who want to quickly and easily try it out. How to set up dynamic search ads?
When creating a dynamic ad target, you can select
- Target categories of webpages
- Target all webpages
- Target specific webpages
After Apple Inc. introduced a feature called Intelligent Tracking Prevention that impacts how conversion tracking works on the Safari browser, Bing Ads announced requiring enabling the auto-tagging of the Microsoft Click ID. This can be enabled within the Shared Library section of user’s account under the URL Options page. All customers are asked to enable this feature for full and accurate reporting of conversions within Bing Ads.
Bing said that, “To help ensure that conversions continue to be reported accurately and in full across the Bing Ads campaigns, the auto-tagging of the Microsoft Click ID in ad URLs is now required.”
How does auto-tagging of the Microsoft Click ID work?
When you enable auto-tagging of the Microsoft Click ID, it allows Bing Ads to automatically add a unique click ID to the landing page URL after a customer clicks your ad. The landing page URL may look something like this: www.contoso.com/?msclkid=123abc.
How to enable auto-tagging of the Microsoft Click ID?
You can enable the auto-tagging of the Microsoft Click ID on the URL options page of the Shared Library by checking the box, “Add Microsoft Click ID (MSCLIKID) to URLs to allow conversion tracking.” This option will be selected by default when creating new conversion goals. This setting could be managed at the account level.
With In-Market Audiences, advertisers can save time and reach more customers. In-Market Audiences are curated lists of users that have been determined to be in-market for a particular purchase category based on user signals across Bing, MSN and other Microsoft services. When these lists are associated to ad groups, you can target and modify bids for these audiences, similar to Remarketing in Paid Search lists. In-market audiences can be added to any search campaigns at the ad group level.
- Finance/Credit & Lending
- Finance/Credit & Lending/Credit Card
- Finance/Credit & Lending/Loans
- Finance/Insurance/Health insurance
- Hobbies & Leisure/Toys & Games
- Home & Garden/Home Decor & Interior Decorating
- Internet & Telecom/Telephony
- Occasions & Gifts/Gifts
- Travel & Tourism/Accommodations
- Travel & Tourism/Accommodations/Hotels, Motels, & Resorts
- Travel & Tourism/Air Travel
- Vehicles/Motor Vehicles/Cars & Trucks
- Vehicles/Motor Vehicles/Used Motor Vehicles
It’s quick and easy to get up and running, whether you’re a small business or a large agency. In-Market Audiences can be paired with other audience targeting solutions – like Remarketing or Custom Audiences lists, where advertisers provide their own customer data to reach an additional audience likely to convert in a particular category.
3) Local Inventory Ads
Local inventory ads are an advertising format for Bing Shopping Campaigns that allows advertisers to showcase their products and local retail store information to nearby shoppers on Bing.com. It also helps to boost traffic volume by adding a physical location to the online store marketing efforts.
These ads will require product feeds specifically for each store with information about the products in that specific location. Feeds are submitted to the Bing Merchant Center like the main shopping feed. The ad format is in pilot right now, but is expected to roll out soon.
Why use Local Inventory Ads?
- More volume. By using Local Inventory Ads, you can use both retail stores and online stores to provide a better shopping experience for your customers and boost your CTR and click volumes.
- Increase sales at brick-and-mortar locations. Local Inventory Ads provide an opportunity for you to increase foot traffic and sales in your retail stores.
- Promote products available locally. You can promote products that are available only in your retail stores.
Bing has announced the launch of its global “Bing Ads fans” program. Fans can sign up to get key info for greater insight into Bing Ads with opportunities to improve product features and solve problems. Fans will be eligible for some Bing Ads exclusives as recognition for our highly engaged advocates.
Who is a Bing Ads fan?
The initial criterion of a Bing Ads fan is being a Bing Ads user. Rest, those who engage with its community and advocate for its tools are Bing Ads Fans.
Bing Ads fans get:
- Insider news
- Exciting treats and gifts
- Successes shared and celebrated with the world
- Special opportunities to share feedback and suggestions with Bing Ads engineers
To become one of the members of this special group, users can sign up on the Bing Ads fan page.