13 Most Important Video Advertising Stats For 2018

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  1. Original digital video content now accounts for 44% of the budget, up from 38% two years ago.
  2. 2017’s video advertising spend is $13.23 billion, and projected to reach $22.18 billion by 2021.
  3. 6 out of 10 YouTube subscribers say their view of a brand or company has been influenced by a creator.
  4. By 2019, video will account for 80% of global internet traffic.
  5. 70% of marketers plan to use social video ads in the next 12 months.
  6. 63% of media buyers plan to spend more overall on all digital video and 62% on mobile video.
  7. Native advertising now accounts for 32% of the dollars spent on original digital video.
  8. In 2020, video will account for 23.2% of marketing spend, compared with 17.7% in 2015.
  9. Video ads have an average click-through rate of 1.84% – higher than any other digital format.
  10. The average Internet user spends over 16 minutes watching online video ads every month.
  11. 43% of people want to see more video content from marketers in the future.
  12. 52% of marketers believe that video is effective for brand awareness.
  13. Advertisers and media buyers have increased their investments in original digital video programming by 114% over the past two years.
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