12 Search Advertising Stats that’ll Transform Your Strategy



  1. 95% of Google’s revenue comes from online advertising.
  2. With a 46% share, the search is the biggest component of the digital advertising market.
  3. Search Advertising, at an average annual growth rate of 9.4%, is expected to reach a total market size of $142.5 billion in 2021.
  4. 77% of mobile searches are made where a desktop PC is available.
  5. Mobile revenue share has the highest growth rate with 30% CAGR to 2021.
  6. Click growth increased slightly to 34%, but CPCs fell 9%.
  7. Over 70% of marketers fail to use behavioral data when targeting consumers.
  8. 4/5 businesses focus on Google AdWords for their PPC campaigns.
  9. Almost a third of B2C companies use PPC to push their products to consumers.
  10. Website visitors from PPC ads are more likely to buy than organic search visitors.
  11. 86% of web searchers trust organic search ads more than PPC ads.
  12. Businesses earn approx. $3 for every $1.60 spent on Google AdWords.
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