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Digital Marketing Updates- April 2018

05/05/2018
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The month of April has seen a number of updates into the digital domain.

DSIM has done the hard work of tracking, researching and measuring the marketing suggestions of the most important digital updates so far this month from the major platforms that digital marketers use to promote their business.

Here’s our recap of this month’s digital updates what happened in online marketing today, as reported on DSIM and other places across the web.

1) Google Chrome to Prevent Videos with Sound from Auto playing

Google’s most recent version of Chrome for desktop will disable most videos with sound from playing automatically.

So, now users won’t be barraged with undesirable sound from videos when browsing Chrome.

However, there have been kept special cases for videos that Google sees the individual user is interested in; determined by three factors:

  • The user has played the video before
  • The screen was clicked on at some point during the browsing session
  • The video appears on a site that the user has added to their home screen on mobile
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2) Google Confirms Another Broad Core Algorithm Update

Google has confirmed rolling out another broad core algorithm update this week. The search engine giant has released a similar algorithm update early last month and now, it has announced the confirmation on Twitter.

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3) Google Launches a New Video Ad Format called “Outstream”

Google has introduced a new video ad format called Outstream that has been built exclusively for mobile environments that reach potential customers on Google video partner sites.

The new Outstream Video Ads won’t require placement within a YouTube video, unlike Trueview in-stream ads or Bumper ads.

Outstream video ads play automatically on mute when they appear on screen. A user can then tap the ad to unmute and restart the video from the beginning, or keep scrolling.

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4) Google AdWords launches Reach Planner for YouTube Ads

Google AdWords launches Reach Planner, a new planning tool for video campaigns. It allows advertisers to forecast the reach and frequency of video campaigns on YouTube and across Google’s video partners, in over 50 countries.

The tool will provide unique reach data across all devices, for all core audiences and video formats.

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5) Google My Business Pages Can Add Service Menus

Google offers a number of products for businesses to use them for managing different tasks. One of them is Google My Business.

Google now allows businesses to add service menus in their Google My Business listings.

It has expanded a feature introduced earlier this year, enabling restaurants to add food and drink menus to their GMB listings.

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6) Google’s New Rules for Publishing Job Postings

Google has updated its guidelines for publishing job openings that have been marked up with job posting structured data. Failure to adhere to these guidelines could result in a manual action.

Google emphasizes that these guidelines are being put in place to ensure an optimal job seeking experience for Google Search users.GMB-Menu

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7) Google officially rolls out ‘More results’ search button on mobile

Google has officially launched its “More results” search button on mobile, making it possible for additional search results to load beyond the first set of results displayed.

The announcement, made via a tweet from the Google’s @SearchLiason account, confirmed that the new “More results” button will replace the previous “Next” button that would display a new page of mobile search results.

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8) Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad messaging is now expanding to 31 more countries.

The Funding Choices platform lets publishers display one of the following three messages to site visitors using an ad blocker:

  1. A dismissible message that doesn’t restrict access to the content.
  2. A dismissible message that counts and limits the number of page views that person is allowed per month, which is determined by the site owner.
  3. A message that blocks access to content unless the visitor chooses to see the ads on the site or pays for access to content either via the site’s subscription service or a pass that removes ads through Google Contributor (a paywall alternative developed by Google).
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9) Google Search Console Update: Filter Reports by Result Type

Google has added a new feature to Search Console that will allow site owners to filter performance reports by ‘Search Appearance.’

Search Appearance refers to the various ways a search result can be displayed according to how the content is marked up. This includes:

  • Rich results
  • AMP non-rich results
  • AMP article
  • Job listing
  • Job details

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10) Google Adds Carousel of Quora ‘Top Answers’ to Search Results

Google is testing a new type of carousel in search results featuring top answers from Q&A site Quora.

This appears to be the expansion of a feature introduced last December when Google added a similar carousel with answers from Stack Overflow.

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11) Bing Ads Rolls Out Price Extensions

Bing Ads has announced the rollout of a new feature that will allow users to add price extensions to search ads.

Price extensions allow advertisers to display products and services with their respective prices and add up to the 25-character description with each extension.

One price extension is visible from the ad, and a ‘view more items’ drop-down displays three additional listings.

Bing-Ads-Introduces-Price-Extensions

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12) Bing’s Product Ads Can Soon Include Multiple Images

Bing Ads advertisers will soon be able to create product ads with up to 11 images — 1 main image plus 10 additional images.

In order to take advantage of this update, advertisers will first have to upload additional images in their product offer feeds.

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13) Facebook Gets Instagram’s ‘Boomerang,’ and an AR Drawing Tool

Facebook in a wake of leveling up its stories feature has brought some improvements, an augmented reality (AR) drawing tool and Instagram’s popular Boomerang feature in its mobile app.

Using the 3D drawing feature, users now can make doodles on the screen and combine the drawings with the real world. Users can draw scribbles before or during recording and then, move the camera around to see the markings stay in place.

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14) Facebook Makes Split Testing Ads Easier

Facebook ad is one of the effective social marketing techniques to gather leads. But, to procure and produce completely engaging and high performing ad content, you need to do A/B testing.

Facebook has now come up with an easy method for split testing ads aka A/B testing.

The split testing ad service by Facebook has been available since last October, when it started allowing advertisers to compare ad formats, CTAs, and other marketing programs.

Facebook-Split-Test-1

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15) Facebook Messenger Now Supports HD Video and 360- degrees Photos

Facebook has always been a magnificent social platform for users. With several features provided, the social platform has enabled them to utilize in specific ways. Video and image sharing are two of those prominent features.

Facebook in its latest update has come up with a service in which users can now send and receive HD videos and 360-degree photos. These updates on Messenger are accessible globally on Android and iOS, both.

Facebook-360-Degree-Photos

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16) Facebook opens Authorization tab in Page settings for advertisers running political ads

Facebook announced earlier this month that as part of its efforts to make political ads more transparent, it has now added an Authorization tab in Page settings for advertisers wanting to run political ads.

Advertisers wanting to run political ads must take the following three actions to complete the authorization process:

  1. Page admins and ad account admins will submit a government-issued ID and provide a residential mailing address for verification.
  2. Facebook will confirm each address by mailing a letter with a unique access code that only the Page admin’s Facebook account can use.
  3. Advertisers must disclose who is paying for the ads.

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17) YouTube Lets Advertisers Buy Ads Based on Reach

To help advertisers reach more of their audience on YouTube with even more flexibility.

YouTube has introduced a new way called “TrueView for reach.”

TrueView ads are bumper ads which, despite being YouTube’s shortest ad type, are also skippable.

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18) LinkedIn Integrates GIFs into Messaging

LinkedIn has teamed up with Google-owned company, Tenor, to integrate GIFs into direct messaging.

Google utilizes Tenor to power its GIF search, which is also what it will be doing for LinkedIn. Tenor will allow LinkedIn users to search for GIFs within messaging and send them to others immediately.

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19) Instagram Lets Users Export Everything They’ve Shared

Instagram now has a tool that will let users download a copy of everything they’ve shared to the network.

The tool, which can be accessed here, is currently only able to be used on desktop browsers. Access via iOS and Android will be available in the future.

The email will contain a link to a file with the following information:
  • Photos
  • Comments
  • Profile information
  • Archived stories
  • Post and story captions
  • Uploaded contacts
  • Usernames of followers and people you follow
  • Direct messages
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20) Instagram Makes it Easy to Follow People by Scanning ‘Nametags’

Instagram is reportedly in the process of rolling out a new feature which is similar to Snapchat’s QR codes.

The new “Nametags” will make it easier to follow people on Instagram that you meet in real life, and easier for them to follow you back.

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21) Pinterest to Display Total Monthly Viewers for Business Profiles

Implementing several changes to the appearance of business profiles, Pinterest starts displaying of total monthly viewers for its Business Profiles.

Now, everyone will be able to see this statistic, which was earlier shown to account administrators.

Users can see the total number of people who saw their business’s pins within the last 30 days. The changes are likely to roll out over the next couple of months.

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22) Snapchat Integrates Shopping Ads Into AR Lenses

Snapchat is giving advertisers the ability to sell products with custom augmented reality (AR) lenses, which users can add to selfie photos and videos.

When Snapchat users add shoppable AR lenses to their photos and videos, a button will appear that can lead to either an app install page, a product page or a URL of the advertiser’s choice.

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