Google announced that it will now be sending email notifications to users when business owners respond to their Google My Business (GMB) reviews.
The notification email notifies the customer of a reply to their review and contains a link to a page with the full owner response.
We’re excited to announce that we’re launching email notifications to inform customers when you respond to their reviews! We’re rolling this out over the next few days, so check out some tips for responding to reviews: https://t.co/A2zaahBBcj
— Google My Business (@GoogleMyBiz) May 11, 2018
“When businesses respond to, or update responses to customer reviews, the customer now receives an email notification. The business’s response is published immediately and 5 minutes later, the notification is sent. This 5 minute delay allows time for the merchant to make any corrections to their response after submitting.”- Marissa Nordahl, Community Manager at Google My Business
This should be seen as a great incentive to businesses to respond to reviews- whether they’re positive or negative.