21 Landing Page Optimization Stats to Increase Conversions

01/06/2018
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  1. 52% of companies and agencies that use landing pages also test them to find ways to improve conversions.
  2. Long landing pages can generate up to 220% more leads than landing pages with above-the-fold CTAs.
  3. Getting landing pages built and tested is one of the top five challenges faced by B2B marketers.
  4. 61% of companies run 5 or fewer landing page tests per month.
  5. 48% of landing pages contain multiple offers.
  6. 42% of offer-related graphics on landing pages are not clickable.
  7. 48% of marketers build a new landing page for each marketing campaign.
  8. 75% of businesses have problems finding suitable expertise for optimizing their landing page copy.
  9. The optimal number of form fields for the most conversions from your landing pages is 3.
  10. When landing pages don’t ask for age, the conversion rate is higher.
  11. 48% of marketers build a new landing page for each marketing campaign.
  12. 16% of landing pages are free of navigation bars.
  13. Using videos on landing pages can increase conversions by 86%.
  14. Companies with 40+ landing pages get 12 times more leads than those with 5 or less.
  15. Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15.
  16. Conversion rates typically range from 1 to 3 percent.
  17. A/B testing is the most used method for improving conversion.
  18. Using correct targeting and testing methods can increase conversion rates up to 300%.
  19. More than 90% of visitor who read your headline also read your CTA Copy.
  20. More than 20% of businesses have reported that they do not have an effective strategy for landing page testing.
  21. A 1-second delay in your site speed can result in a 7% reduction in conversions.
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