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14 Twitter Advertising Statistics Marketers Must Know



  1. Twitter has an active user base of 130,000 advertisers.
  2. 86% of Twitter’s revenue comes from Mobile.
  3. Twitter is used by 84% of B2B marketers.
  4. Mobile advertising revenue was 88% of total advertising revenue.
  5. Total ad engagements were up 91% year-over-year.
  6. Promoted tweets have been attributed to a 29% increase of offline sales.
  7. Advertising revenue per thousand Twitter timeline views is $1.77.
  8. Twitter total revenue for FY2017 is $2.4 billion.
  9. Tweets with images receive 18% more click-throughs, 89% more likes, and 150% more retweets.
  10. $70 million was spent on ads in 2017.
  11. 58% of top brands have over 100, 00 followers on Twitter.
  12. 92% of companies Tweet more than once a day, 42% Tweet 1-5 times a day, and 19% Tweet 6-10 times a day.
  13. The average Twitter user follows five businesses.
  14. Twitter is the second most effective social media platform to deliver content (both paid and organic), with a 66% effectiveness rate.
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