Facebook is introducing new ways for creators and publishers to create interactive videos. These are the new video features which will let users create interactive video content.
It is starting polling for both Live and on demand videos, as well as gamification for Live.
These new set of features will let publishers add quizzes, polls, challenges, and gamification to their videos.
These can all be used within an individual video or to create a standalone game show. Creators are given a blank canvas to allow them to do what they do best — create!
Facebook is introducing these features as a way to make videos more than a passive experience.
“We believe that watching video doesn’t have to be passive, and that many types of traditional entertainment formats — from game shows to reality TV to scripted content — can be reinvented to be community-centric. Today we’re sharing the next step for interactive video on Facebook. We’re announcing a set of new tools — polling for Live and on-demand video and gamification for Live — that will give creators the power to create fun, unique, and interactive content for their fans.”
Polling lets creators add questions with a set of answers, to quickly and easily get their fans’ opinions — from asking them to vote on their favorite character in a show, getting their advice on what to do next in the video, or even bringing to life old favorites.
Gamification introduces gameplay: the creator creates a set of questions with each having one correct answer and people get eliminated from the game when they answer incorrectly. This will help a range of formats come to life, like a live trivia show where fans compete to see who knows the most about a particular topic or perhaps a direct competition between creators and their superfans on a topic of choice.
This would be really excited to see how different creators are going to engage their community in entirely new ways with these tools by getting their fans to influence the content or play games with others while watching. Facebook will be listening to feedback from its community as it continues to evolve these tools and build additional features. Creators and publishers interested in getting early access can register their interest here.