Videos are an appealing medium that you can use for your online content. If you find a video tutorial for any task, it seems easier to do that task.
So, here comes, Vlogging, known as Video blogging. It has become a big deal in the blogging world. It has become a revolution in the world of content marketing.
Walking around talking to a camera is odd, but when done correctly, it can work wonders for your personal brand or business.
Vlogging- YouTube has given people the ability to express in a whole new form. It is a great way to express creativity, get to know people with similar interests. It can be really a great way to make money online or start a whole new career if you do it right.
In this medium, people express in front of their web cameras and talk about topics of interest, from food to travel, politics to religion, and upload their videos to YouTube and share their views with the world.
What is Vlog?
A “Vlog” is a video blog or video log that acts as a diary, journal, documentation or blog in video format. Especially, on YouTube, It’s one of the most current forms of online video content today.
Benefits of Vlogging
Video content gets more exposure than a text blogpost. Bloggers prefer making channels and share their video to get attention.
Videos are more watched, enjoyed and shared than text content. People enjoy watching videos rather reading a long descriptive article. If you make a video and text content then your video will get more views than text content impressions.
2- Interactive and Expressive
Videos are more interactive and expressive than a text. With the right tools and visual effects, you can attract your audience in a better way. Vlogging boosts your influence skills and chances of increasing conversion rate increases. You can influence your audience to increase your sales.
3- Works great for Tutorial blogs
Video blogs are best for tutorial blogs and it needs a lot of text in them. If you want to teach someone about any product and services you can use video blog rather posting a text content with details.
This will help your audiences keep involved in your content.
4- Videos easily go Viral
Videos easily become viral. Viral videos help businesses to get more traffic and be in touch with their audiences active on YouTube/other social networking platforms.
5- Make money from Vlogging
Videos ads are getting popular and mainly YouTube In-stream ads are pretty popular and receiving good results. You can always create your own platform for adding ads on videos or you can just apply for a YouTube partnership program and monetize all your video content using AdSense.
Types of Vloggers
There is a different type of vloggers and different types of vlogs, depending upon their niche.
#1 Daily Vloggers
Daily vloggers are people who post videos on a daily basis, informing their audience of their whereabouts and activities throughout the day.
Vlogging is their job and work they do each day to engage their followers and raise more views and subscriptions.
#2 Weekly Vloggers
Weekly vlogger collects events throughout the whole week and edits them together in a video. Due to lack of time, views or fun activities, they gather the most interesting events to create something attractive and worthy of sharing.
#3 Occasional Vloggers
Occasional vloggers post vlogs only when they have something special to share, such as taking up a challenge, meeting someone famous, performing pranks etc.
In terms of the most viewed content, vloggers can be divided into:
- Gaming Vloggers – Video games and strategies; they regularly record themselves playing and mentioning on the game.
- Beauty Vloggers – Fashion, hair, and makeup tips.
- Lifestyle Vloggers – They shows their daily activities and interests. They talk about their lives, funny stories, and their personal thoughts.
- Entertainment Vloggers – Internet contests, pranks, Q&A, Humor content.
Casey Neistat, one of YouTube’s best and one of the most creative vloggers. 9.7 million Subscribers and 2,264,837,784 views. He joined YouTube on Feb 15, 2010. He built up primarily by vlogging along with other video content such as mini-documentaries.
When you are choosing to vlog, the choice of platforms can be confusing.
Basically, a video platform is a site that where you can upload and share your videos, further you can embed them in posts on your original blog.
Here are some of the vlogging platforms:
YouTube is the undeniable leader in video blogging. It is the most popular video-sharing platform on the internet.
Vimeo is much smaller than YouTube, but second best platform for vlogging. It is a decent choice if you’re looking for a more creative and positive community.
If you want to upload a very long film, Veoh should be your video platform. There are no size restrictions on uploads, and so it attracts people who want to watch longer videos. It is very useful if you’re a wannabe filmmaker.
If you want to build your brand, Viddler is more geared to companies and corporations than homemade video. It allows users to access analytics, customizes their video players, distributes to iTunes, places remarks within the video and even monetizes with Viddler’s adworks tool.
How to Become a Vlogger?
- The topic/ niche for Vlog
- YouTube account & Unique Channel Name
- Make good videos
- Be Active
- Appropriate Editing
- Select unique banner/avatar
- Connect with Followers
How to start Vlogging?
- Know your industry
- Know your target audience
- Choose your distribution channels
- Knowledge of camera and sound
- Editing video software
5 reasons why your business should be “Vlogging”
1) Easy to Start up
If you want to start your vlog then you don’t need to be a video expert. Vlog focuses more on content than a production complication.
If you have something valuable to say, just pick up a camera and start shooting. All you need is a camera with video quality and a computer to get started.
You can upload your video on video sharing platforms easily. Once uploaded, they can be certainly embedded onto your website.
2) Add a Personal mode
Video blogging adds a face and voice for people to recognize and you can reach your audience on a more personal level.
You can represent your brand in an informal way. Delivering quality and useful content is a great way to build brand loyalty. The audience will come back to you if they feel your presence useful. You have to build a positive relationship with existing and potential customers.
3) Reach a Broader Audience
If your vlogs are available on video sharing sites, it will make your content available to a very wide audience.
By doing vlogging, you are also increasing your overall online presence. It can increase the no. of people looking for your business. The more video content you add to your vlog the more your visibility will increase.
4) Know-it-all Your Skill
Vlogs are a good way to establish yourself as an expert in your niche. They allow you to share your knowledge and experience with the wider audience in an informative way. You can give tips, tricks, how-to’s and other meaningful information.
Show and share your product and services with your audiences. Build their trust by offering useful information.
5) Share, Share & Share
Social networking channels make it easy for people to share your vlogs. This sharing ability gives your video blog the potential to reach audiences exponentially.
If you use the right content to post to other social channels then it will build your brand and be following across the globe.
Vlogging helps build your brand, and could lead to future sales or growth in business.