15+ Statistics For Visual Content Warriors

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  1. 81% of people only browse the content they read online.
  2. 5% of marketers say that original graphics, like infographics, perform best.
  3. People form a first impression in a mere 50 milliseconds.
  4. An estimated 84% of communications will be visual by 2018.
  5. The average person gets distracted in 8 seconds, though a mere 2.8 seconds is enough to distract some people.
  6. An estimated 79% of internet traffic will be video content by 2018.
  7. Posts that include images produce 650% higher engagement than text-only posts.
  8. People are 85% more likely to buy a product after viewing a product video.
  9. Posts with videos attract 3X more links than text-only posts.
  10. People share infographics 3x more than any other type of content
  11. Tumblr’s active user base has grown by 120%.
  12. Pinterest’s active user base has grown by 111%.
  13. Instagram’s active user base has grown by 64%.
  14. The number of videos appearing in Facebook’s news feed has increased 3.6X.
  15. Facebook posts from brands that included images earned 87% of all engagements.
  16. Tweets with images earned up to 18% more clicks, 89% more favorites, and 150% more retweets.
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