An engaging Facebook contest can be an effective way to capture attention and support of your audience.
If you are planning for a Facebook contest, then here in this article we have shared 8 tips on how to make your contest a success. Let’s take a look-
Benefits of running a contest
- Get more Facebook Fans
- Increase your brand awareness
- Generate tons more new emails and leads
- Get user-generated content (UGC)
- Crowdsource your product development
- Get more engaged and loyal Fans
- Gain immediate sales
- Launch a new product or promote an event
- Obtain greater insight into your Fans’ likes
1) Know your target market
You need to research within the market you want to reach. This will help you to determine all the details about your contest and how to promote it.
Targeting specific demographics will give your contest higher quality records. These will be people who are really interested in your product. You’ll also get more records in general.
By knowing your target market, you can run more than one contest aiming at different groups.
2) Make objectives & Goal
You need clear goals to confirm you design your contest to produce the ideal results, with all the marketing strategies.
Make your specific, measurable, attainable, realistic and time-based (S.M.A.R.T.) objectives, based on your campaign goals.
Ensure you have clearly well-defined content’s goals before you start planning. If you don’t have any objectives, you won’t know what results will make you a success.
3) Choose contest type
There is a 10-15 type of contests you can run on Facebook. Each has its advantages.
Sweepstakes are easy to enter and the key to driving lots of entries is to pick the right prize. And photo and video contests are great at user-generated content.
Here are some types of the contest:
- Vote Contests
- Photo Caption Contests
- Essay Contests
- Photo Contests
- Video Contests
- Group Offers
4) Choose a prize
The prize you offer and how much its worth will depend on your contest goals. Choose your prize wisely. Your prize is an important reason for people to take part in your contest.
5) Make your contest brand connected
Keep your theme brand connected. Ensure your contest is branded and also keep your prize brand related. The goal of your contest is expected to increase the awareness about your business.
6) Make Sure your contest is mobile-friendly
Most of the people access Facebook via mobile, so make sure your contest is mobile-friendly. The contest images and form look good on both mobile and desktop.
First test your contest on a change of mobile and tablets before you hit Publish.
7) Leverage all your social channels
Cross-channel promotion confirms your contest reaches the biggest possible audience.
If your contest has a photo-sharing feature, it’s a fit to cross-promote on Instagram. You can also use Twitter to offer contest updates and drive contestants to Facebook.
Schedule your contest posts across channels in advance can be a great way to make sure you don’t go overboard.
8) Monitor and Twist your Contest
Always look into your data. In and after your contest, take a look at what’s working and what’s not.
You can take note of your traffic at a different time or from different channels in order to learn more about your audience.
You can also do AB testing to know what’s performing the best and adjust according to it.
Here are a few performance indicators:
- The number of participants
- New emails
- New Facebook fans
- Sales of product