PPC is one of the best online advertisement procedures, yet offers a few challenges when it comes to managing the budget and the results.
Being low on budget for PPC campaigns really worries the marketer as PPC is the game of money.
But, you need not worry as these tips going to get out the best from your small PPC budget.
- 1. Effective Ad Copy to Increase CTR
- 2. Getting Ad Extensions
- 3. To use Dayparting with Geolocation
- 4. Going For Device Targeting and Mobile Bids Optimization
- 5. Wisely Choosing Stacked Bid Modifiers
- 6. Applying Remarketing
- 7. Not To Forget Campaign A/B Testing
- 8. Optimizing Landing Pages
- 9. Applying Tracking
- 10. Increasing Visibility
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1. Effective Ad Copy to Increase CTR
The first tip is about writing better ad copy. This helps you save money on Google AdWords.
A perfect ad copy increases CTR and also leads to Quality Score enhancement.
As it has been much time said by Google, Quality Score is likely to be the strongest metric that helps advertisers to run more affordable campaigns.
You can find various guides to write effective and superior PPC ad copies on the internet enhancing your Quality Scores.
2. Getting Ad Extensions
The next money-saving tip is again related to CTR and Quality Scores. But, this time it is ad extensions which will make your ads more clickable.
If you explore the Google AdWords, you’ll come to find numbers of ad extensions. So whichever business you’re operating or trying to sell your products, there are extensions making your ads stand out.
Google provides dynamic ad extensions being automated shows details from your site to add to your text.
3. To use Dayparting with Geolocation
Dayparting is a Google feature that enhances business visibility during particular times of the day.
Using dayparting in association with geolocation, you can get a great control over when and where your ads are displayed. Although, with more control you need to pay more attention and vigilance to your ads so that you may not be damaging your own efforts.
4. Going For Device Targeting and Mobile Bids Optimization
When you’re focusing greatly on making more returns from low-cost AdWords campaigns, you can’t miss mobile opportunities.
What exactly this means?
Since, search volume moving from desktop to mobile, you need to go for device targeting settings for account optimization goals.
The ratio of mobile searchers to desktop searched has increased tremendously in recent years.
Once you are done with taking your device targeting settings in order, ensure to take a look at your bids. Mobile CPCs which were low than normal, is now climbing steadily to show more mobile traffic and competition.
So taking a look at mobile bidding strategy can be also helpful in saving your essential Google AdWords money. Also, mobile bids can be set either at campaign or ad group level. This will enable you how much you want to pay for mobile clicks.
5. Wisely Choosing Stacked Bid Modifiers
Stacked bidding is a procedure that enables a marketer to bid on two or more match types for a single keyword.
For instance, if you’re bidding on the keyword “top 10 digital marketing institutes”, you would go for bidding on this keyword at both the Broad and Exact match types.
The first match will provide you more volume and the second one will give more relevancy, so this definitely makes a case for stacked bidding.
You may have to pay extra for some keywords while using stacked bidding when your account has been left unattended for a longer period. Ensure you have optimized your accounts perfectly after choosing stacked bidding.
6. Applying Remarketing
Remarketing certainly adds a value to the PPC efforts. It gets essentials users turned into customers who left your window before purchasing.
Thus, whatever money, time and effort you have put into the action will be rewarded.
Remarketing helps to tackle paid campaign obstacles like multi-device/offline conversions, non-linear conversion pathways, and simple abandonment/distraction.
7. Not To Forget Campaign A/B Testing
How can you forget A/B testing while going for Google AdWords campaigning?
Many advertisers do not put the focus on the A/B tests as they may hesitate or uncertain about the outcomes of a specific test.
A/B tests help you come up with more effective and appropriate ad content. Thus, when you offer a great content piece to your users, they certainly stop at your ads and go for purchasing.
Don’t be afraid to make A/B tests as it doesn’t go lose your money rather helping you achieve more in low budget.
8. Optimizing Landing Pages
The targeted landing pages would be essential for PPC campaigns.
Google optimizes your lading pages considering its relevancy, user-friendliness, content originality and much more.
Remember, if you have poorly designed landing pages, they’re not going to work for you.
Small businesses may suffer to this as they won’t be able to change the lading page from time to time.
If you’re not able to change it the time you want, apply call-only feature for Google AdWords campaign.
9. Applying Tracking
Ensure you’re taking the help of Google AdWords analytics for tracking the performance of your campaigns.
The data collected will be critical to inform your decisions on where to optimize the account.
The collected data will enable you to further strategize your plans to make effective progress even if you have a low PPC budget.
10. Increasing Visibility
Go for aggressive marketing and get appeared everywhere. Remember, more you appear, more are the chances of clicking and purchasing.
If you pay per click, the impressions do not cost you anything.
The impressions do not cost anything in PPC and thus you have a chance of great traffic as well.
Google AdWords is a good way to earn visibility, traffic and sales. If you’re low on a PPC budget, you may have to survive from essential things.
But to find all these things effortlessly, you need a great PPC knowledge.
Here are the ten tips that will get you best results in low-budget PPC campaigns.