Bing now brings JSON-LD support as part of its Webmaster tools.
Users can authenticate their JSON-LD implementation by accessing Bing Webmaster Tools and utilizing the Markup Validator tool.
The option is available in the Diagnostics and Tools section.
With the inclusions of JSON-LD, the Validator tool now supports different markup languages like-
- HTML microdata
- Open Graph
From the official announcement:
Bing brings the advantages of using JSON-LD to notice of users enabling them to know how its implementation can be done without altering the HTML content of pages.
Once can hide JSON-LD in the header or footer of a page.
“This effectively means that webmasters can go about designing their pages as they like without having to worry about arranging the information for markup implementations. JSON-LD makes defining links and relationships between data and entities between the data present on your pages easy because it supports nested data.”
Putting spam data in JSON-LD markup may alter the presence of a page in search engine results.
JSON-LD won’t visible on a page, but search engines can see it.