10 LinkedIn Publishing Stats You Would Love To See



  1. Only 1 million users have published an article on LinkedIn.
  2. 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level)
  3. Long-form content gets the most shares on LinkedIn.
  4. How-to & list posts perform the best on LinkedIn.
  5. Posts split into 5, 7, or 9 headings perform the best.
  6. Of the 10,000 most shared articles of the last 5 years, only 6% were written by influencers.
  7. Articles with titles between 40-49 characters perform the best on LinkedIn.
  8. LinkedIn articles featuring exactly 8 images far outperform the rest.
  9. Articles without video perform better than those with video.
  10. LinkedIn has a perfect Moz domain authority of 100.
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