Pinterest has announced making max width promoted videos available to all advertisers following a successful beta test.
Advertisers would be given two formats to choose from when showcasing videos on Pinterest. Videos at standard width are the same size as all other Pins on Pinterest and videos at maximum width are ~4x bigger, spanning across Pinterest’s iconic two-column grid.
Recent studies about video on Pinterest show that different types of content work well on the platform. Advertisers can test these different approaches to their videos to see what works best. Both brand awareness and instructional videos perform well with people on Pinterest.4 In addition, we’ve found:
- Videos should include a logo and strong branding, ideally visible in the first few seconds. People will engage even more if products are integrated into the video.
- Instructional videos tend to generate longer watch times and people save them more.
- Keep your videos short, simple and focused on a key idea or message. 6-20 seconds is a sweet spot.
Advertisers can find this option in Ads Manager.