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5 Approaches to E-Commerce Content Marketing

30/08/2018
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Content marketing is changing and so is E-commerce marketing.

Content has become the lifeline of almost all businesses, in particular of which are online.

Using content marketing techniques, online retail brands can promote themselves because audiences engage with the content first.

If you think, operating an E-commerce business is an easy task, you’re wrong.

You face a new competition every day, and there is always a chance a bigger brand is going to win over you.

However, there is always a chance to revive and what you need to do is understand the reason keeping you behind.

Most of the time, you don’t come with a better advertising strategy. So, look at your content and the way it has been written and delivered.

Basically, you should adopt a strong E-commerce content marketing strategy.

In this article, you learn about E-commerce content marketing strategy in detail.

Why a content strategy needed for E-commerce brand?

Content is something that asks for changes at regular intervals. In the meanwhile, you need to ask yourself why your business needs a content marketing strategy.

Here are the reasons-
  • Content marketing delivers three times more actionable leads than traditional marketing.
  • It’s is 62% cheaper than traditional marketing.
  • 70% E-com audience say they love a brand due to its good content.

You can’t ignore these figures and can say content marketing scores more than traditional marketing when it comes to delivering desired results.

Here are steps that help you prepare a content marketing strategy for E-commerce business-

1. Research

Start with market research as it will help you to know the market requirements as per audience choices.

You can see what they like and what they need.

With keyword research, you can know which sort of questions search engines gets frequently. Those collected keywords can play a pivotal role in your E-commerce content marketing success.

After knowing the exact needs of your audience, you can prepare better content.

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2. Do Video Marketing

E-commerce is always ready to welcome video content. Although videos are already in their best phase of promotion and effectively dominate E-commerce content marketing.

Video marketing is proving so effective because you can customize and personalize it and even then your message will be delivered to your audience.

Videos are also efficacious because they empower the audience to relate.

Take a review video as an example, it shows the products at work to the target audience and once they are keen to buy the product, your strategy is successful.

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3. Add Creativity to Your FAQs

FAQs are an important part of an e-commerce business as audience seeks notable help from the company.

These questions and their answers are made taking care of calculated needs of audiences.

As most of the audiences have questions, bring your creativeness to your FAQ page and system of question-answer.

You can go witty and add a little spice to it to make the reading enjoyable

As FAQs are quite imperative, don’t hesitate to try something exceptional. It would be better if your answers enable your users to relate to them.

This factor works in two ways, keep clients engaged in the products and helps in getting better rankings in search engines.

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4. Images with content do great

Like videos, images also play a vital role in the success of e-commerce content marketing.

When a user visits an E-commerce site, the first thing they look for is images provided by the retailer.

If your images are not good, attractive and engaging, your customers definitely not going to stay on your words.

Images are one of the great forms of content and say a lot with having texts.

This is the reason brands strive to use brilliant images at their sites.

Whether you’re writing articles, blogs or advertising on social media, ensure you’re adding the best images to your ads.

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5. Create buyer guides

Buyer guides help your customer to get relevant and useful information about your products before they go for purchase.

Therefore, creating a suitable buyer guide is always a card for customer retention.

As much utilities and convenience you provide to your consumers, your audiences will equally love your site and products.

Buyer guides not only help you get more leads but also better ranking on search engines.

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Conclusion

E-Commerce content marketing ensures you get more leads, better ranking on search engines and much more.

But, to prepare a right strategy, you need to know which things you need to include in your strategy.

Here is a list of ideas that will help you prepare a strong content marketing strategy for your E-commerce business.

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