YouTube is rolling out non-skippable ads on its platform to all creators to monetize their content and earn more revenue.
The change is rolling out next week and qualified creators will get a notification in their dashboards when they’re able to run non-skippable ads.
YouTube plans to add a tool to allow creators bulk add or remove non-skippable ads and to track audience engagement and revenue flow from videos that consist of those types of ads.
Earlier, non-skippable ads were only available to a few numbers of creators. At present, it will be available to everyone in the “YouTube Partner Program.”
As of January 2018, YouTube set the maximum video length for non-skippable ads at 15-20 seconds, depending on where the viewer is based.