11 Statistics To Know About SMS Advertising Stats

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  1. Users spend on average 69% of their media time on smartphones.
  2. Texting is the most widely used and frequently used app on a smartphone.
  3. SMS ads more than twice (20.2%) as commonly recalled as mobile web ads (8.1%).
  4. Text messages can be 8x more effective at engaging customers.
  5. Reach a highly captive audience- achieve nearly 100% impression rate.
  6. Unlike email, SMS is typically (95%) read within an average of 4 minutes.
  7. SMS is used by at least two-thirds of all mobile consumers in the 18-50 age segment.
  8. SMS supports website hyperlinks, allowing advertisers to create landing pages to track conversions.
  9. SMS leads in availability, ease-of-use, cost savings, and adoption rate.
  10. 71% of marketers believe mobile marketing is core to their business.
  11. Mobile offers are redeemed 10x more frequently than print offers.
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