Bing Ads has introduced several updates designed to help advertisers save time by receiving a faster look at performance insights.
These updates include:
#1 Enhancements to inline download
While you can already download reports from Campaigns page, you’ll now have the option to simultaneously save, schedule, and share them, all in one place.
After you click the Download button, you’ll allow saving, scheduling and sharing the scheduled reports with other users via email.
You can also view and download the scheduled and saved custom reports from grids in both of your Campaigns page and Account Summary page.
#2 Overview Tab
Bing Ads has announced several new tiles as well as made updates to existing ones:
- Top Changes tile categorizes the campaigns and ad groups responsible for the biggest increases and decreases to your performance metrics during a specified period. You can select to see your top gainers, top decliners, or combination of both.
- Keywords tile: You will be able to monitor the performance of your top keywords across your campaigns for a selected metric.
- “What people searched” tile: To get a look into the queries potential customers are searching for to trigger your ads.
- Devices tile making it easier to compare your performance across computer, tablet, and smartphone as well as added support for a period over period comparison.
Bing explains how advertisers can benefit from these enhancements:
“Let’s say you need to look at the performance of five of your important campaigns every Monday and make adjustments to maximize conversions. Instead of remembering to go to Bing Ads online every Monday, filtering on the five campaigns, setting the desired time range, selecting the right metrics, and downloading the data every week, you can simply schedule the report. And every Monday, when the report is ready you will receive an email and all you need to do is click on the link to download the report.”