15 Stats to Not to Let You Miss Mobile Search SEO

07/09/2018
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mobile-stats_dsim

  1. 42% of all mobile brand experiences involve search.
  2. 40% of Mobile Searches have local intent.
  3. Users spend an average of 69% of their media time on smartphones.
  4. 35% of the time the first page that ranks for a domain on a query is different on mobile and desktop SERPs.
  5. 53% of mobile website visits are abandoned if a mobile site takes longer than 3 seconds to load.
  6. The average mobile webpage still takes 15.3 seconds to load.
  7. 3 in 4 smartphone owners turn to mobile search first to address their immediate needs.
  8. “Same-day shipping” searches on mobile spike first thing in the morning.
  9. Search interest in “open now” has tripled in the past two years.
  10. More than half of searches related to auto parts, services, and maintenance come from mobile.
  11. Google has seen 1.5X more mobile searches ending with “to avoid” in the past two years.
  12. Nearly 1/3 of all mobile searches are related to location.
  13. Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%.
  14. 60% of global mobile consumers use their mobile device as their primary or exclusive internet source.
  15. 70% of mobile searchers click to call a business directly from Google’s search results.
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