YouTube Introduces Vertical Video Ads

YouTube Introduces Vertical Video Ads


Google is introducing vertical video ads on YouTube for TrueView and Universal App campaigns.

The company says globally, more than 70% of YouTube watch time happens on mobile devices.

It provides a more seamless mobile experience for viewers; YouTube now has an advertising solution that’s personalized to fit vertical videos.

“Vertical video ads provide a big, beautiful canvas to deliver your message on mobile and allow engagement with your customers in a way that fits their viewing preferences. And, they’re a great way to complement horizontal videos – we recommend adding both vertical and horizontal video assets to the same campaign for maximum Brand Lift impact.”

Supported aspect ratios are:
  • Landscape: 16:9
  • Vertical: 9:16
  • Square: 1:1

In testing, the major brand vertical video ads result- a 33% lift in brand awareness and a nearly 12% lift in consideration.

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