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9 of the Best Mcommerce Stats from 2018

24/09/2018

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  1. Mobile can fast-track time to purchase by 20% through enabling efficiencies in decision-making and enhanced team collaboration, particularly with more complex purchases.
  2. Over 40% of online transactions are now done on mobile.
  3. Mobile searches related to “same-day shipping” have grown over 120%.
  4. 80% of shoppers used a mobile phone inside of a physical store to look up product reviews, compare prices or find alternative store locations.
  5. Nearly 2/3 of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.
  6. Smartphone users are 50% more likely to expect to purchase something immediately while using their smartphone compared to a year ago.
  7. 91% of smartphone owners purchased or plan to purchase something after seeding an ad they described as relevant.
  8. 70% of smartphone users who bought something in a store first turned to their phone for information about a purchase.
  9. When people have a negative brand experience on mobile, they are 62% less likely to purchase from that brand in the future than if they had a positive experience.
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