16 Video Engagement Statistics: What You Must Know (2018)

16 Video Engagement Stats: What You Must Know (2018)



  1. 51% of marketing professionals worldwide name video as the type of content with the best ROI.
  2. Marketers who use video grow revenue 49% faster than non-video users.
  3. 64% of consumers make a purchase after watching branded social videos.
  4. Social video generates 1200% more shares than text and images combined.
  5. Video drives a 157% increase in organic traffic from SERPs.
  6. Videos up to 2 minutes long get the most engagement.
  7. 85% of Facebook videos are watched without sound.
  8. Video on a landing page can increase conversions by 80% or more.
  9. Native videos on Facebook have 10 times higher reach compared to YouTube links.
  10. The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video.
  11. Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP.
  12. 46% of users act after viewing an ad.
  13. An initial email with a video receives an increase click-through rate by 96%.
  14. Cisco states that live internet video will account for 13% of the total video traffic in 2018.
  15. Video attracts 2-3 times as many monthly visitors.
  16. Combining video with full-page ads boosts engagement by 22%.
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