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Bing Ads Announces LinkedIn Profile Targeting


Bing Ads is increasing reach to LinkedIn users in Profile Targeting for text ads, shopping campaigns, and dynamic search ads.

Now, Bing Ad’s integration with LinkedIn will let advertisers target their campaigns to professionals along three professional profile dimensions:

  • Company: 80,000 companies
  • Job function: 26 job functions
  • Industry: 145 industries


This is a great opportunity for marketers to maximize their campaign spend with more precision-based targeting through the following profiles. LinkedIn Targeting can be functional to the campaign level or the ad group level.

Bing announced that LinkedIn profile targeting will be rolling out soon and it will be available to all advertisers starting in the US first.

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