21 Holiday Shopping Stats to Kick Seasonal Sales

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  1. Online sales are predicted to grow by 15% in 2018.
  2. 40% of all online sales will likely be made via mobile devices.
  3. Paid search was a top driver of site visits during the holiday season in 2017.
  4. 47% of shoppers don’t want to pay for shipping.
  5. 46% of shoppers want to touch and feel a product before purchasing.
  6. 37% of shoppers want the option to return items.
  7. 6% of monthly searches are new queries.
  8. There are 744 million retail searches on Bing.
  9. Brand searches dominate during Black Friday and Cyber Monday.
  10. 22% of people plan to start their holiday shopping in October.
  11. The week of November 5 has the highest YOY retail click growth on Bing.
  12. Today the average consumer spends $1,226 on holiday gifts.
  13. 1 in 5 holiday shoppers plan to spend more this year.
  14. Email is the top holiday marketing channel for 55% of brands.
  15. Mobile is expected to have an impact on 87% of all holiday purchases.
  16. 57% of respondents use Twitter to determine which stores to visit.
  17. 55% of Twitter users discuss gift ideas on Twitter.
  18. 39.3% of consumers say Facebook has influenced them to buy a gift.
  19. 64.8% of shoppers use social media to find the perfect gift.
  20. 44.3% of shoppers discover gift ideas through peer recommendations.
  21. 47.7% of shoppers say that Pinterest content has inspired holiday gift purchases.
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