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How to Get More Exposure with Content Repurpose and Syndication

02/11/2018
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Do you want to get more exposure without creating new blogs every time?

But, how to do this?

In this article, you’ll come to know how to repurpose and syndicate your blog posts for getting more & more exposure.

Before we learn the process of repurposing, it would be good to know why should we do this?

Why Repurpose Your Blog Posts?

Repurposing the blog keeps the originality of the content and you can publish on any digital channel without the fear of plagiarism.

Plagiarism is a serious issue for digital content and search engines actively check this factor. But, a repurposed content piece is not the subject of duplication.

Content repurposing is undoubtedly a great marketing strategy, but it includes several questions and concerns.

Is publishing blogs on other platforms negatively influence the website’s SEO?

The question remains the same for content syndication.

But, let’s first how can you repurpose your content.

Here is the procedure-

Medium- As Easy Tool for Content Repurposing

Using a tool like Medium can ease your content repurposing work.

Medium is the place where you not only repurpose your content but also reach ample users.

Start with creating a free account.

After signing in, click your profile image and choose Stories.

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To repurpose your content published on your blog, choose the Import Story.

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Then enter the URL of the blog you want to repurpose.

The tool will import the whole content that would include image and format of the blog.

If you lost the formatting or don’t find it suitable, go for editing the post on Medium.

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Keep Your SEO Going

While repurposing blog owners fear of losing SEO points. But, if you use a “canonical tag” in your repurposed content, it will help you avoid such issues.

If you are wondering how to do this?

Medium’s Import feature allows you to add a canonical tag to your blog automatically.

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Add Your Website Links

Of course, repurposing your content on a tool like Medium works great for increasing visibility and expanding your reach.

But, your goal would be featuring links throughout your repurposed content.

When a blog gets imported into Medium, the tool generates a blurb at the end of the story indicating that the content is original at your website.

Once you have all the required activities, it’s time to hit the Publish button.

Content Syndication Process

Blog syndication is not in much use but keeps a great value for bringing a high volume of traffic.

Syndication of the blog means your content or parts of content republished by another website. Sites doing syndication receive a larger volume of traffic and also post numbers of blogs every day. HuffPost, Thrive Global and Slate are the best examples.

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Prepare for Syndication

Websites doing content syndication always look for great content. To associate with such a big website what you need to do is to continuously write strong content on your blog.

Apart from solid content pieces, keep your bio, website and social media links ready to provide upon request.

Despite the content syndication path, once your blog is republished, more traffic will start arriving at your post due to obligatory backlinks in the syndicated post.

To understand better, see the following example-

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Therefore, you should be ready to turn new visitors into subscribers. Make sure your website and the blog post include at least one opt-in form to grab email addresses.

See this example-

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Conclusion

Repurposing and syndication are two good ways to republish your content.

These activities offer you additional benefits, like a high volume of traffic apart from your own website as well as enhance your reputation.

This article includes the process of how to repurpose and syndicate your content.

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