Google Ads Rolls Out ‘Target Impression Share’

Google Ads has released a new smart bidding strategy termed ‘Target Impression Share’, which automatically sets bids according to help achieve your Impression Share goal across all campaigns using this strategy.

Now, advertisers can set bids with the aim of having their ad showed in the following positions:
  1. The absolute top of the page
  2. Anywhere in the top of the page
  3. Anywhere on the Google search results page

retail-ad-dsim

It can also be used to show an ad in a certain percentage of qualified ad auctions. This is available either as a standard strategy in a single campaign or as a group strategy across multiple campaigns.

While using Target Impression Share, it is advisable that not to set the max CPC bid limit too low. Otherwise, it can restrict the bids and prevent the campaign from reaching your Impression Share goal.

Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

About the author

DSIM Team

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

Leave a comment: