Google Ads has released a new smart bidding strategy termed ‘Target Impression Share’, which automatically sets bids according to help achieve your Impression Share goal across all campaigns using this strategy.
Now, advertisers can set bids with the aim of having their ad showed in the following positions:
- The absolute top of the page
- Anywhere in the top of the page
- Anywhere on the Google search results page
It can also be used to show an ad in a certain percentage of qualified ad auctions. This is available either as a standard strategy in a single campaign or as a group strategy across multiple campaigns.
While using Target Impression Share, it is advisable that not to set the max CPC bid limit too low. Otherwise, it can restrict the bids and prevent the campaign from reaching your Impression Share goal.