10 YouTube Usage Stats that Matter to Marketers

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  1. YouTube is the world’s second largest search engine and third most visited site after Google and Facebook.
  2. Users watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook video combined.
  3. 400 hours of video are uploaded to YouTube every minute.
  4. More than half of YouTube views come from mobile devices.
  5. The average mobile viewing session lasts more than 40 minutes.
  6. The first video to hit one million views was a Nike advert featuring Ronaldinho.
  7. The video with the highest number of views is currently the music video for ‘Despacito’ by Luis Fonsi and Daddy Yankee with over 4.7 billion views.
  8. It took Gangnam Style, a previous most watched video, five months to hit 1 billion views. In comparison, Despacito took just 97 days.
  9. On average, there are 1,000,000,000 mobile video views per day.
  10. The time people spend watching YouTube on their TV has more than doubled in the last year.
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