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Google Introduces 4 New Tools for Responsive Search Ads

06/12/2018
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Google and responsive search ads are like two faces of a coin. Now, Google is bringing a series of updates for its responsive search ads that would be available in more languages and with new reporting tools.

New Reporting and Feedback Tools

Here are the new reporting and feedback tools to responsive search ads-

  • Auto-generated suggestions– While making a responsive search ad, Google will come up with the headline and description suggestions. This feature will be available in English in the next few months.
  • Real-time feedback– Google Ads will come up with a dynamically changing ad strength indicator when ads are in the process of creation.
  • Ad strength in ‘Status’ column– New information will display in the Status column to notify that ads are losing impressions.
  • Import details from other ads to responsive search ads– Google’s new reporting tools will import headlines and descriptions from existing ads to responsive search ads in the same ad group. Marketers will see this feature in the next few weeks.

More Languages

Currently, responsive search ads can be accessed in the following additional languages-

  • Portuguese
  • Russian
  • Swedish
  • Turkish
  • Danish
  • Dutch
  • Italian
  • Japanese
  • Norwegian
  • Polish
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