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Google in its recent updates notified that it is empowering publishers to markup livestreams with structured data.

Publishers will able to notify Google when their video is live as they have a combination of livestream data and the new Indexing API.

When a publisher will use livestream structured data, the videos will appear in Google search with a red “LIVE” badge.

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The structured data can be integrated to following types of videos:
  • Sporting events
  • Awards shows
  • Influencer videos
  • Live streaming video games

Notifying Google about Livestreams

How can you notify Google about your Livestreams?

Google’s Indexing API, an optional, but recommended resource will help you.

This API enables publishers to request their site is crawled at the time of livestream.

Google allows publishers to call the indexing API when the livestream starts and ends.

DSIM Team
DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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