The September-released competition tab provides higher visualizations and actionable recommendations with the help of AI-powered features.
Due to this, Bing Ads is trimming immaterial columns from the Share of Voice report.
“We hope this update simplifies your reporting process, helping you to save time so you can focus on understanding your competitive landscape and leveraging the other valuable insights available.”
The columns which would be removed from March-
- Impression share lost to ad relevance
- Impression share lost to expected CTR
- Impression share lost to bid
The columns that will exist are:
- Impression share
- Impression share lost to budget
- Impression share lost to rank
Bing also likes to make advertisers notice its Performance Targets ability, another improvement to the AI-powered performance reporting experience.
This may be the last update from Bing Ads in 2018. There will be more innovative updates in 2019.