Building your career through Instagram is the best way as it is all about creativity by itself. However, to start with you must know that there is no one-size-fits-all approach when you want to use Instagram to boost up your career or business revenue. Therefore, it is required that you do your homework taking enough time to find out which particular method that works best for you.
You must be more realistic in your approach and must know well what you want to achieve in particular. At the same time, you must know that you cannot become popular or rich overnight or over weeks.
If you want it to turn it into your career and have a passion for it, be informed that it will take a lot of time and hard work. If you are patient, you will see your efforts paying off well in the end. The following figures will make things even clearer.
- Studies showed that Instagram now has over 1 billion monthly active users and the number is constantly rising.
- Worldwide more than 500 million Instagram users are active every single day.
- Each day Instagram users upload an average of 100+ million pictures.
With such impressive facts and figures, you will hardly find a better platform than this one to reach out to your followers instantly.
Used by all
This platform to share photos should not be considered just a simple and immature extension of Facebook that is used by the younger generation only. The above figures include a lot of different types of users of Instagram. You will even see business owners and celebrities, professionals from other fields and a host of other people using this to filter photos of their ramen.
Business owners, in particular, have adopted Instagram as one of their main revenue generating tools. You will find that there are almost 1 million advertisers in Instagram today and more than 8 million business profiles!
Instagram is highly addictive and has the potential to keep users glued to it for hours. The first thing that most of the users do as soon as their morning alarm starts ringing is swipe their iPhone to find new posts and comments.
Researchers have found the several reasons for it but the most significant of all is that there is something very addictive as well as pleasing in scrolling down through the pages to look at the visual feed to start a day.
People look for something that is worthy to like and invigorating and since their minds are fresh in the morning it is the best time to tap these users. This affinity in people is much to the contrary of the several health studies conducted that instruct against starting a day in front of a screen. It is the guilty pleasure that people find it hard to give up.
Knowing the demographics
To make the best use of the Instagram followers you should not focus on who is on Instagram but determine the demographic that you want to follow. Whether you look for the upper strata of the society or the middle class, the professional working class or the chess-playing retired community, you must know that demographics for each class will vary significantly. Therefore, you must know the different types of demographics and there stats to choose the best one to target.
- The largest percentage of users are the young generation with an age group ranging from 18 to 29 years and is about 55%
- Second, on the list are the people within the age group of 30 to 49 years old with a high 28%
- 11% only of those the entire Instagram community fall between the ages of 50 and 64 years and
- Just 4% of older adults over 65 years use Instagram.
The research results of Hootsuite are more precise and reveal that the majority of Instagram users reside in the urban areas making it about 32% of the total population. On the other hand, 28% of users live in the suburbs, and another 18% of users live in the country.
Reach to your target
With such a wide and varied demographic, you will find one for your specific purpose to tap to. Take help of experts from time to time so that you reach to your targeted demographics in the best possible way. You will be able to make a wide international presence irrespective of the age, gender, race, and creed diversification in your targeted demographics. You will be able to speed up growth keeping up with the growth rate of this useful visual platform itself.
Moreover, since anyone and everyone is likely to be a follower of Instagram or any other social media platform for that matter, why should your business be left out from it?
You should add Instagramming on your priority list sparing just a couple of minutes each day or even per week. The simple ways in which you can do this is by keeping the feel as natural as it can be by using relevant items. These items include the following four options:
- Photo ads – This is the standard Instagram post format
- Video ads – It is also the standard format but with a video instead of a photo
- Carousel ads – This is a slideshow ad that allows you to add multiple images
- Stories ads – This is the new version of Snapchat ads usually seen at the top of the feed.
You can generate the most number of likes by exploring and using the best of the current state to advertise on Instagram even if you have zero marketing dollars to invest in your social media marketing plan.
Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. You can visit here for more information.