Google Rolls Out 3 New Features for Responsive Display Ads

dsim-image

Google is bringing three new features for its responsive display ads.

These features will improve functionality and reporting system.

1) Video Assets

Videos assets can now be included in responsive display ads.

This improved functionality also a resource for expanded reach to new inventory.

Google 1

These display ads with video assets keep the same ability to scale ad creation, optimization, and testing.

2) Combinations Report

A new combinations report offers insights about how different creative asset combinations are performing.

This new report shows the top performing asset combinations that are being generated in your responsive display ads.

Google 2

Steps to access the combinations report in Google Ads-
  • Click on “View Ad Details” in the Ads Table.
  • Then choose “Combinations” tab.

3) Ad Strength Scorecard

Google introduces a new ad strength scorecard which would help in measuring the setup quality of your responsive display ads before they go live.

Google 3

Google Ads will inspect for the optimal number of unique headlines, descriptions, and images.

Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

About the author

DSIM Team

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

Leave a comment: