Pinterest Introduces New Tools & Features to Help Businesses

Pinterest is improving its shopping experience as businesses will have more ways to promote their products.

Additionally, the platform brings more products to users by expanding personalized recommendations.

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Look at new updates announced today-

Shop by brand

Below Product Pins, users can see a new section having more products from that particular brand.

Users can enter a brand’s catalog by clicking “more from [brand]”. 

Personalized shopping recommendations

Personalized shopping recommendations will appear beside the home, beauty, style, and DIY boards.

Users will find in-stock ideas related to the items they’ve been seeing.

shoppable recommendations_1Catalogs

Brands can upload their complete catalog to Pinterest and convert their products into dynamic Product Pins.

Shopping Ads

All businesses can have shopping ads through self-serve Ads Manager tool of Pinterest.

Shopping Search

For product searching, the shopping results will now come up at the top of the home feed.

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