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10 Tech Trends that will Drive Company Success

19/03/2019

The 21st century has turned out to be an era of technological advancement. Companies worldwide are relying on emerging technology. New inventions have greatly impacted our lives and changed the way we shop, communicate, and travel. The latest trends in technology have completely transformed our lifestyles.

Technology has become a crucial and important part of almost every kind of business.  No matter whether you have a small or large business, technology has both tangible and intangible benefits that will help you to make money and produce the results of your customer demands.

It is growing with the speed of light. It is important to utilize these latest tech trends in creating a business model and to give top-notch customer service to the customers. These trends have proven to be time-saving, productive and convenient. With the use of these latest innovations, it can make work and life easier.

Here I have mentioned 10 latest trends in technology that will get more advanced in the upcoming years and will definitely help in the growth of the business. So, have a look at this complete list of tech-trends:

1) Internet of Things (IoT)

The Internet of things is another wonder of new technology. IoT (Internet of things) help companies to convert any object into a digital device. The idea of connecting every physical object to the internet is helping companies to know how customers are using and interacting with their product. By tracking these digital devices, companies can garner data which can be used to cater to customer demands in a much better way.

It is impacting the way businesses are operating. It is opening new areas for industries by providing data about customer experiences with products. The trend will continue to grow and will widespread till 2020.

iot

2) Visual Engagement

In order to get success and to build a long-term relationship with the customer, businesses need to adopt a customer-centric approach. No matter how good your product is, your customer services will make sure that you stick to it. Providing excellent and quick support to the customer is the most important aspect of customer service. With the advancements in tech trends, businesses can serve clients in a better way. One of technology’s most noteworthy innovations for customer support has been visual engagement tools.

Visual engagement becomes crucial especially when a customer needs help during a transaction or troubleshoot software issue.

There are several tools and software, which companies use in order to provide the best support and service to all their clients and customers.  With the help of visual engagement tools like live chat software with integrated co-browsing and screen share solution etc. support agents will be able to provide instant support to the customers by giving visual cues, which boost customer engagement and satisfaction.

chat-dsim

3) Touch Commerce

In this digital era, touch commerce has made shopping, communication, transaction easier and convenient. You can do it everything just by sitting at home. Everything is at your fingertips with the latest touch commerce—smartphones, tablets, laptops, iwatch, and what not. It is everywhere.

Ecommerce 1

Moreover, people are earning and working from their home instead of going to their offices every day. This technology trend has provided access to the global market to the consumers and has made the work easier.

4) Omni-Channel Customer Service

Today’s tech-savvy customers expect smooth and seamless communication across all channels. Omni-channel customer service consists of numerous interactions across multiple touch points between a customer and a service provider throughout the customer life cycle.

Businesses need to adapt Omni-channel customer service to create:
  • Seamless, optimal customer experience with context carried across all touch points, interactions and channels.
  • Competitive advantage with top-notch customer service
  • Boost business performance
  • Improve customer retention rates
  • Increase conversions and sales
  • Create a good brand image

As per reports of Aberdeen Group, companies can retain 89% of customers with the help of strong omnichannel customer engagement.

By adapting the Omni-channel customer service approach, businesses can reach out to their customers anytime, anywhere while keeping the context of the conversation intact. Consistent quality service across multiple channels boosts revenue and sales.  No matter which channels you use in customer service, your priority should be to provide consistent, contextual and engaging customer experience across the communication channels.

5) Mobile friendly to mobile-centric

A significant number of people rely on their smartphones – whether to respond to their emails or to buy from a website or to have a conversation with a friend on social media. No matter what kind of products or services you provide, mobile integration has become very important.

Somehow because of mobile technology, customers have become less patient. They want to quickly connect and want to know about the products or services. If your website is not optimized, then you may lose a potential customer. Hence it is very important, to have mobile-friendly websites so that you can give the best experience to the customers.

6) AI-driven Self-help

Many organizations are implementing self-service tools within their customer support processes with the help of Artificial Intelligence. AI is machines designed and programmed in a way that enables them to think and respond like a human.

AI continues to be at the front of tech discussions, conference, and development. According to Markets and markets reports, the AI market will grow to a $190 billion industry by 2025. There will be major AI breakthrough that could change how businesses interact with customers.

AI Chatbots are created to give customer support. As per stats, most of the common queries are solved with the help of bots. They can give 24/7 assistance and thus this improves customer satisfaction and behavior.  AI helps to find new customers and increase conversions and sales. From small to large amount of work everyone is using bots to generate leads and remove the work pressure.

chat bot

8) A Virtual Reality Experience

Have you ever thought that you will ever experience something which does not exist in reality? Yes, now it has become possible via Virtual Reality. It is a new trend in technology with a bright future. With the help of VR technology, you can provide an amazing experience to your customers. If your startup or business is related to gaming, advertising, filmmaking, hotel industry, VR technology can be a good option to choose. By implementing proper strategies and showcasing your products and services through videos that are VR compatible, you can definitely take your company on the path of success.

8) Social Media

In the early years, the technology used by social media was simple and straightforward. But now with each passing day, it is getting complex. Research shows that people spent most of their time on social media and therefore it has become an absolute necessity for small or large businesses to have their presence on social media.

Social media helps business to promote their products and services in a subtle way. You can showcase your products and engage audiences quickly. But do make sure to create accounts on a different platform like facebook, twitter, LinkedIn etc. and to update them on a regular basis. It is very important to be active and to give a quick response to customer reviews or queries to build a good brand image.

9) Machine Learning

This is also one of the most exciting emerging technologies. You might have noticed that after searching for a particular thing or sharing certain content, you will find similar content on your social media feed. This is due to machine learning. Computer devices analyze the repeated patterns and process it. It works on particular algorithms codes which start running when you search for certain content and, as a result, you come across similar content on your social media platforms. Even smartphone operates on the machine learning technology in order to meet customer needs more effectively and efficiently.

All platforms are adding it to make software and life more intelligent, advanced and easier. Machine learning limits all the repetitive and time-consuming tasks and this will save time.

10) Cryptocurrency

This has become one of the easiest and safest ways of transferring funds online and is independent of the central banking mechanism. It is based on blockchain technology, which is the distributed ledger used for the cryptocurrency. Bitcoin is one of the most widely used cryptocurrency. The technology is booming as more and more businesses are adopting it.

crypto

Over to you

Business and technology are inextricably linked. If you want to stay ahead of the competition, you must begin now to develop plans and strategies on how you can implement these latest tech trends of 2019 in your business to significantly improve your customer service and to take your business to the next level.

Authors’ Bio:

Sam Makad is an experienced writer and marketing consultant. His expertise lies on marketing and advertising. He helps small & medium enterprises to grow their business and overall ROI. Reach out to Sam Makad on Twitter or LinkedIn.

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