LinkedIn is improving its ad targeting options in order to enable users to reach more of the right people.
Lookalike audience targeting is identical to your ideal customer.
“LinkedIn’s lookalike audiences combine the traits of your ideal customer with our rich member and company data to help you market to new professional audiences similar to your existing customers, website visitors and target accounts.”
The platform tells the following advantages of lookalike audience targeting-
Reach high-converting audiences
Enables to reach audiences identical to customers shown interest in your business.
Get scaled results
Enables your campaigns to reach more potential prospects.
Engage new target customers
Takes your ad campaigns to the companies which were not targeted previously. These companies are the identical company to your ideal customer.
The company says customers who were in the pilot can enhance the reach of their campaign by 5-10X whilst still the most valuable audiences to their organizations.
Start with lookalike audiences by creating a Matched Audience in the section of Campaign Manager. A matched audience could be email list subscribers.