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Bing Ads Introduces New Action Extensions

04/04/2019

With the new extension added to Bing Ads, users can now use the CTA button in the text ads.

During testing mode, the new Actions Extensions brought 20% increases in CTR.

The Extension is available worldwide.

See some examples of Extensions for shopping and travel ads-

Bing Ads 1

There are 70 pre-defined Action Extensions as of now which are available in Bing Ads in the entire platform’s supported languages.

  • Clicks on Action Exchange will have the same charge to cost-per-click as clicks made on the ad headline.
  • Action Extensions can be displayed with further ad extensions, having site links.
  • The URL fields are completely optional.

The Extensions can be availed in all Bing Ads markets on mobile and desktop.

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