Paid advertising is much expensive and especially, when it comes to running through Google Ads, you have to spend too much on a single ad to get quality clicks and conversions. It’s obvious that when you spend this much on your ads, you try to keep a close eye on each activity going on through your brand ads. You might focus on the point that how much you’re earning through your ads but you’ve never thought of how much clicks from the total can be counted as a fraud.
What Click-fraud Actually Is?
Many of you might not be aware of the click-fraud concept. In general, click-fraud is a black-hat technique of adversely inflating the number of clicks on the running Google ads. Pay-per-click ads are basically initiated to attract people and compel them to click the ad to get the benefits. Advertisers spend a bag full of penny to attain positive results for their pay per click campaign but still, they are witnessing click-frauds instead of quality conversions.
Initially, it was non-digestible for many of the marketers as they had no clue that their PPC campaigns are getting false clicks. Now, they realized that click-fraud really does exist and impacting adversely to each displayed Google ad.
Click-fraud is not the only issue suspected in Google ads rather, the fact has cleared that every display ad network out there has fraudulent website placements that are designed to drain the display ad budgets. Being an ad marketer, you need to identify such placements and send them out of your campaign so that your ads get quality clicks and the money spent on the welfare of your business.
The tactic was an initial step towards eliminating the click-fraud in Google paid ads. Rest is yet to be disclosed. Believe us, the tricks are proven and worth implementing to stop click-fraud in Google ads.
Before eliminating the click-fraud in display Google ads, let’s start the analysis to find the frauds in campaigns.
Discovering Click-frauds In Google Ads
The very first step to finding the fraud clicks is to go to “Display Campaigns” and then “Display Network” where you will find exact ads and clicks placements.
This will let you devise all the websites associated with the Google Display Network.
Identify Click Fraud in Your Ad Account
Other than that, you’re also able to identify the false click-impressions in your Google ad account.
However, finding the false click impressions in a Google Ad is not that simple. To attain the desired results, you have to do a bit of investigation to know whether the clicks are qualitative or bogus. Fraud clicks may dig your brand deep and restrict real customers from coming to your website. Here, your objective should be to determine the accounts or persons, who are purposefully clicking your ads again and again without any serious intention to avail services or products.
To get this done, first, you need to track the IP address. It will let you know the exact location where the requests are coming from. Identifying the IP address is the finest technique to have a fairly good idea about getting the fact that received impressions are from the same IP or the different ones.
Sometimes, marketers consider repeated ad clicks as fraud impressions while these might not the fake ones. Every time an ad gets multiple clicks doesn’t mean it’s bogus. To figure out the truth, have a look at the timestamp which tells you that when the ads are clicked and what type of actions people are making with them. If you find that the ads are getting clicks after short intervals, send them to the list of fraudulent. Moreover, it’s necessary to check the user agent of each click otherwise, it would be confusing to catch the fraud channel.
It’s true that an IP address provides you details about the location the request is coming from.
Let’s suppose, in a cafe, multiple users are using the same VPN which means all the devices will be held under the same IP address. It’s quite daunting to track the particular one in that case. Here, checking the user agent can help you get the right fact about click frauds.
Tricks fraud individuals or competitors use to initiate invalid clicks to your Ad campaign:
Sometimes to break the brand’s recognition, competitors use automated bot or software to initiate heaps of fraud clicks. Their intention is to ruin your campaign and exhaust the Google Ad campaign budget.
The next weapon is getting clicks from publishers (website owners) for their own ads. They do this to generate maximized revenue by clicking their own ads. Google is very strict when it finds that publishers themselves are earning by initiating fraud clicks for their ads. In this case, Google can also ban their accounts if find something illegal.
Move to the Climax – Tricks to Stop Click Fraud in Your Google Ad Account
If you’re new to PPC world, it’s better to leave it to the professional Google AdWords campaign masters. They are proficient in running business-oriented paid campaigns and also prevent the ads from fraud clicks. And, if you’ve exposure to run paid campaigns, you can simply initiate relevant searches and start a campaign to groom your business visibility and revenue.
You can do it with:
Exclude Fake IP Addresses
As earlier discussed to eliminate fraud click obstacle, you need to first identify the fake IP address. And when you’re able to find such IP address, it’s easy to exclude that from your running Google Ad campaign.
If the IP address is committing click fraud, excluding that from the campaign will restrict people on that network to see associated ads. Moreover, they wouldn’t be able to click on the ads. The chances are that the competitors or fraud individuals can use another proxy server to confuse marketers with a different IP address. Hence, it is suggested to conduct a regular IP address check to maintain Ad campaign legitimacy and revenue.
Block Certain Domain Extensions
Google display network always lets the users know about the uncertain extensions that seem to be a fraud by their name itself. Usually, you may find websites following the domain names like (.com, .net, or .co.uk). These are common domain names and outsourced by genuine website owners.
On the other hand, people create domain names like (.co.za and .club). Such extensions are less common and often adopted by frauds or competitors to destroy a brand’s reputation or a running campaign. Identify such extensions and block them from your paid campaign. This would be the best way out to get rid of click fraud. For better conversion results, keep on checking the fake extensions.
Exclude Fake Sites from Google Display Network
When you’re running Google paid campaign, it becomes your responsibility to track the sites on which you’re advertising on a regular basis. If you find something suspicious with them just throw them out from your Google Display Network. It’s easy to find such websites as these might seem non-professional by their look & feel.
Signs to Discover a Fake Website on Your Google Display Network
- Extremely thin content.
- Integrated with a less-appealing template possess little customization scope.
- Website domain must be registered within a few days.
- Unnecessary and high number of ads on each page.
These are the proven factors that help a paid campaign manager to identify fake websites. Track them on the Google Display Network and permanently exclude them from your campaign network. Also, conduct regular checks to identify such websites to prevent your Google Ads from fraud clicks.
Know, How Fake Websites Initiate Click Fraud
If the fraudulent personalities are your competitors, they first employ bots who regularly visit your sites to trigger Google Ads you’re running to target your business services. The site operators not only visit or trigger the running ads but also the employed bots reach the inquiry form and fill them to generate fake traffic on the website.
Finally, You Have Probable Options In Your Hand Now!
Spam sites suck up loads of clicks and ad spends of your paid campaigns as these generate fake conversions which unfortunately get rewarded by Google as the best traffic drifter. Now, you have ultimate tricks to defeat the automated bots which at the end helps you stop paying for fraud clicks. Do you have any idea that you can restrict or lessen the click frauds by implementing the aforementioned tricks? These work truly well and help Ad campaign masters to run a campaign with organic traffic and conversions.
Implementing the given tactics, you’ll be able to reduce fake conversion ratio up to a great extent, improve overall sales productivity and most importantly facilitated with much accurate campaign data & results.
Being a senior digital marketing expert in Sparx IT Solutions, Tom Hardy contributes dedicatedly to attain organic results for all the campaigns. He has the potential to grow a website’s organic traffic and make it visible on top of the search results. Due to his in-depth research and market analysis, he made himself capable of drafting knowledgeable write-ups that help others in running online marketing and paid campaigns.