Content marketing is the process of creating, publishing and distributing content to the target audience with the desire to bring in more traffic to the website. Every company comes up with a unique content marketing strategy that focuses on the services and products offered to consumers. If the traffic garnered by your site is failing to impress you, then this post has everything you need to know.
One effective way is to keep your content marketing strategy up-to-date so that it can reach ahead of the curve.
According to 2017 survey of 1000 marketers, scaling content marketing strategy is one of the biggest challenges that they encounter. Scaling the content marketing strategy is inevitable if you want to survive in the rat race. If you are a budding entrepreneur, you need to know about the critical challenges to scaling content.
Challenges you might face while scaling content
There is no denial of the fact that the more content you produce, the more management it requires. Read on to know the key challenges that might stop you from scaling the content marketing strategy.
Adjusting to new platforms to promote content
The proliferation of new channels and platforms is unending. You may get perplexed about where to start and how to move ahead with the promotion of the contents.
Functioning in an increasingly competitive environment
Establishment of new business with related products will increase the level of competition. Brushing up content marketing strategy can become trickier with the emergence of new brands.
Overcoming the lack of efficiency
Maintaining efficiency and creating substantial content strategy according to the global market is quite challenging. This can happen to any brand, no matter the size.
However, the one and only way to overcome these challenges is a thought-out content marketing strategy paired with operational efficiency. The efficiency should include new creative energy and aid in risk management.
Here are amazing tips for scaling your content marketing strategy and boosting your business. Implementation of these steps will help you bring in new traffic and attract more consumers.
6 ways to scale your content marketing strategy
Here are 6 steps that you can follow to scale your content marketing strategy and fuel content creation.
1) Create a unique content marketing strategy
If you haven’t already done so, it is high time you come up with a documented content marketing strategy. Your initial strategy should align with the organizational goals. Put an end to the ‘on-spot-strategy’ plan. If you aim to reach to the zenith, do not do anything that stifles creativity, causes burnout or allows ineffective ideas to slip through. You need to establish a strategy according to a convenient plan.
Follow these points while devising a strategy:
- Merging content production with business goals and consumers’ needs
- Allocating internal resources more effectively
- Mapping contents to significant events, holidays, and seasonality
- Addressing gaps within the contents proactively
An unstructured content strategy will never work in the best interests of your business. Always keep in mind that if you are failing to plan, you are planning to fail.
2) Develop a process of production
Secondly, make sure you have the necessary resources in place to manage the flow of content creation, distribution and publication. Always keep in mind that good processes create guardrails and not roadblocks. You need to allow your team to run with the content marketing strategy you have created. Consider the below-mentioned points while developing the process.
Keep a count of the members
The key members of your organization are part of the developing process. If you aim to generate the content flow, you need to include writers, editors, and publishers (in this case, the SEO members are the publishers).
According to Peter Wilson, a Marketing Expert associated with MyAssignmenthelp.com, “A content team has to work according to the needs of the consumers. Creating contents that cater to the requirements of the audience is one of the prime responsibilities.”
Know what you need to compose
You need to ask yourself what type of contents your target audience is looking for. Is your team capable of delivering it? The general contents that you need to produce are blog posts, eBooks, Infographics, product descriptions, etc. There should be an intended goal working as a ‘call-to-action catalyst’ in the contents even if it is not directly promotional.
Select a time to publish
You have to regulate a steady pipeline of content. Understanding the frequency at which you will publish content is very important. Creating intermediary deadlines for internal editing and review is a good step. You need to build in enough time to avoid sloppy work.
Create a to-do-list
From creating contents to publishing on multiple channels is a time-consuming task. It is essential to create a proper ‘to-do-list’ to avoid mismanagement. Keep the latest status and file name of each content piece in a centralized location so that it can be accessed ubiquitously.
Keep the above-listed points in mind and come up with a strategy that will take your business to new heights of success.
3) Organize regular editorial meetings
You need to turn your team into a publishing engine through regular editorial meetings. You have to bring together the content-producers of the organization at regular intervals. A weekly discussion will aid you in a number of ways, some of which are listed below:
- Foster creativity through detailed brainstorming sessions
- Help to generate new ideas that are waiting to be harvested
- Evaluate the strength, weaknesses, and performance of the writers
- Discuss the industry’s opportunity with new trends and development
- Provide a forum to strategize and prioritize content production.
A conversational filter is very important to let new ideas pass through. You need to explore alternative angles and come up with new ways to fit yourself in the world of content marketing.
4) Be selective with content production
Content marketing is all about delivering something of greater value. Make sure you spend time on projects that can bring desirable result. Figure out which specific content will cater the best to the needs of the customers. You can start by mapping existing contents to specific personas across the sales cycle. Use the result of the mapping to prioritize contents that will fill in the gaps.
5) Increase the budget for a greater outcome
One of the most straightforward approaches to scaling your effort in content marketing strategy is to increase the budget. If you want to bolster the growth of your organization real quick, you should invest more. Build up internal resources by investing in larger marketing projects, like videos or Infographics. You can also make the most of the leading platforms to promote your business. It will help you to come up with more plans.
6) Evolve with changing times
The domain of content marketing is dynamic. The contents that are working successfully at present might fail to work tomorrow. When your content efforts expand, you should also be prepared to leverage the content to the fullest potential. Create an integrated content strategy that can evolve with the changing times. As the content marketing strategy matures, its execution will become increasingly sophisticated.
If your brand is vying for visitors, subscribers, leads and more, you need to identify the problems in your content marketing strategy ASAP. You need to rid your business of the unsustainable approaches and come up with new ones. Re-evaluating the strategy can seem to be overwhelming, but it will be worth the effort. Take the first step today and get rid of all your worries.
Mark Hales is associated with MyAssignmenthelp for the last 3 years. He provides marketing assignment help to students who need assistance. He is also an enthusiastic blogger.