What is the role of content in a business? If approached right, it can take your marketing strategy to an entirely new level and turn into a powerful tool. It can be used to ensure high traffic, audience engagement, brand recognition, and more sales. Aren’t those the main goals of every business?
Content is the semantic base of every resource, like a website, a blog, a social network page, etc. It is the main influence on potential customers. Thus, only competent content provides excellent integration of the resource on the Internet.
What is the definition of high-quality content? If you’ve been discovering this matter lately, you’ve probably heard much about the role and importance of high-quality material. Of course, content plays a vital role in SEO, marketing, and a business’ success as a whole.
However, what is high-quality content really? Ask expert marketers and SEO specialists this question, and you will get a bunch of answers that may sound too ambiguous. This can be quite overwhelming.
However, don’t think that such a diversity of answers means that there is no single answer to this question; it is just that everyone interprets it in their own way. In fact, high-quality content is the one that helps in achieving basic marketing goals. These goals may vary for different businesses. For example, a good goal might be to:
- Get more clicks
- Increase the brand’s awareness
- Boost SEO optimization
- Generate more leads
- Get more shares on social networks, etc.
With this in mind, we can conclude that any piece of content that helps to achieve at least one of these aims is good by default. Are there any other factors that define the quality of your texts? Yes. Here are some of the most important nuances that define the quality of the text:
- It ranks well in Google and other search engines
- It is created for a specific audience
- It brings value to the audience
- It is interesting and useful
- It is transparent
- It is well organized
- It is easy to read and balanced
- It is straight to the point and concise
- It is unique
- It encourages the reader to act
How to create such content? In this article, we will provide a clear and detailed checklist to help specialists create top-notch content and get more shares!
Checklist For Marketers And Entrepreneurs
High-quality content doesn’t come easy! It takes time, dedication, and lots of hard work to create something memorable and unique. However, with the help of our checklist, this process will get a bit easier, so don’t neglect using these tips!
1. Learn For Whom You Are Writing
Why do people spread some publications? The answer is simple – they share information if they find it appealing and valuable. Besides, they should feel that it is relevant to them. Thus, if you are hoping to get more shares, the first step to take is to learn as much as possible about your audience!
What data to look for? In fact, anything will come in handy from the geographical location to online behavior patterns and interests. Gathering this information will give marketers an idea of what type of content will be relevant to their audience. If you know what readers are looking for, give it to them, and they will pay dividends in the form of likes, engagement, and shares.
2. Don’t Neglect Research
Research is an imperative element of the content creation process. There are two main ways in which research will come in handy:
- For generating new ideas
- For analyzing the existing publications related to a chosen idea
Now let’s look at each case separately!
A good idea is a key to success. If you can come up with a unique and compelling idea, the audience will gladly spread it for you! There are a few ways to boost ideas generation. First of all, it is a good idea to check out what works for competitors. Also, it is possible to use online tools for generating brilliant ideas. Finally, you can research the information that already exists, and this takes us to the second point.
Whenever you have a good content idea, it is important to conduct research to see what has been already said on that topic. This will help define whether you can provide a fresh look at a specific problem. Thus, with the help of in-depth research, marketers can ensure that their texts will turn out unique.
3. Find Your Voice
It is important to pay attention to what you say, but it is not less important how you say that! The Internet today is overfilled with information on any subject. Thus, in order to win over the audience, businesses have to compete with each other and make their content stand out. That’s when a unique voice will bring benefits.
Probably one of the most popular types of content that work for most businesses is storytelling. People love stories because they educate, inspire, engage, and tell about something valuable. It is one of the best techniques to try, regardless of your business’s niche. However, it is essential to find a unique voice. It takes time and practice to develop an effective narrative strategy. Thus, be ready to try different approaches, make mistakes, fail, and experiment. After some time, you’ll develop a unique voice that will bring you the engagement of the audience!
4. Provide Valid Information
The data delivered by businesses must be valid. Thus, it is vital to check each fact and piece of information included in your content. By the way, this is one more case that proves the importance of research!
Bonus tip: it is a good idea to apply your own statistics, data, and experience within the content when it’s relevant. Such data can be used to support or discard popular opinions on a specific topic.
5. Pay Attention To The Tone Of Texts
Writing excellent content is not all about providing valid information. It is also about delivering this information in an engaging and relevant way. Thus, the tone of each text matters!
Once you know the audience, think of the tone of voice that will be simple for their perception. It can be a formal, friendly, informal, informative, or another suitable tone.
When you find a perfect tone, pay attention to the choice of words. For example, a formal article shouldn’t contain any informal language, while scientific content can’t come without specific scientific terms. Also, it is recommended to avoid slang, ambiguous words, and other politically, culturally, or gender inappropriate language.
6. Use Various Types Of Content
Delivering engaging and valuable texts is important. However, as a rule, the plain text won’t attract as much attention as the one complemented with other types of content like:
- Infographics, etc.
Different forms of multimedia will enhance your content and deliver more attention. Besides, users rarely share posts that don’t contain any visual elements.
Bonus tip: simply adding any picture or video won’t make any difference! It is vital to ensure that multimedia corresponds to the context of the publication, is visually appealing, and quality. Picking the right visuals can be hard. However, you have quite lots of space for creativity here. For example, you can create unique videos and use different montage techniques like thematic editing, to make it catchy and engaging.
7. Use Different Literary Techniques To Your Benefit
You can’t argue with the fact that poets always know how to keep a reader engaged till the end and bring the text to life. Why shouldn’t marketers apply the same tricks for getting better results?
We recommend applying some literary techniques in the text to make it more appealing, alive, and emotional. This will help establish a better connection with the audience and, respectively, get better conversions, more shares, likes, and so on.
Some of the techniques marketers could benefit from are rhyme, onomatopoeia, different types of alliteration, recap, etc.
8. Proofread And Edit
Whenever a new piece is ready for publication, don’t forget to conduct an in-depth grammatical analysis! Even the best text can be spoiled with a few typos and punctuation errors. Thus, it is vital to proofread and edit each piece of content before publication!
9. Check How It Works
The final point in our checklist is one of the most significant ones! No matter how hard someone has tried to create something quality and memorable, it doesn’t mean a thing if the content doesn’t bring good results.
Here are some of the main factors to track after a publication:
- Engagement (including a number of likes, comments, and shares)
- Ranking in search engines
Best Marketing Solutions For Businesses
If you are running any kind of business, you will have to consider different marketing solutions for growth. While compelling content is important, it is not the only source of interest out there.
Some of the smartest solutions for boosting a business are setting up a website or launching a web application. A website can be a single web-based page or a set of pages. Users and potential customers can freely visit a site from a web browser. This may sound similar to a definition of a web application. However, there is one thing that distinguishes a website – it is a static resource that only provides information and doesn’t imply much interaction with the users.
Web applications, on the contrary, aren’t static. They are interactive, which means that users’ engagement is the main trigger of their functioning. The most evident example of a web application is Facebook. It is a big network that works thanks to users’ communication and engagement.
Some of the other popular solutions for expanding a business are social networks and blogs. Both can help reach the ultimate goal – to grow awareness and attract potential customers.
Which option to choose? There is no universal answer to this question because it mostly depends on your unique situation. Some of the main decisive factors are the audience a business is looking to engage, the end goal, type of services, or product a brand offers, and the needs of its potential customers.
In practice, with the right approach and strategy, all of these solutions work well. Thus, all you need is to pick the most suitable option and see where it takes you!
The world of business has always been highly competitive. Companies that were unable to earn the trust and loyalty of consumers were simply crushed by their bigger and more successful competitors. The situation hasn’t changed much today. However, the means of achieving the ultimate business goals are now dramatically different.
The development of technology and the Internet has given us more tools for reaching the top, but they have also toughened the competition. Making a brand stand out from a huge crowd of similar companies is a challenge. However, with top-notch content, this task gets slightly easier.
The information you deliver is a powerful tool for increasing sales and the audience’s engagement. Thus, if currently, you create content just to bypass the penalties of search engines and not to bring value to the audience, it is the right time to change this! Such an approach may take a website higher in the search results, but it won’t bring you any closer to the end goal.
In order to engage potential customers and earn their loyalty, it is important to bring them value. The checklist provided in this article gives clear guidelines on how to make content that works. Don’t neglect to apply these tips in practice and get ready for success!
Joey Feldman works as an essay writer at EssayPro. He is a young technologist with experience in marketing and SEO and a master’s degree in computer science. This guy is always looking for new ways technologies can be used to improve something. Being a passionate writer, Joey wants to share his experience and make new connections. You can connect with him on Twitter @JoeyFeldman5.